{"product_id":"100-pure-cream-foundation-concealer-sand-matte-hydrating-vegan-for-light-medium-neutral-skin","title":"100% PURE Cream Foundation Concealer Sand – Matte, Hydrating, Vegan for Light\/Medium Neutral Skin","description":"\u003ch2\u003eSmart-Tinted Skin Care with Fruit-Pigmented Pigments\u003c\/h2\u003e\n\u003cp\u003eMeet the 100% PURE Cream Foundation Concealer in Sand, designed for light to medium skin with neutral undertones. This shade leverages fruit-pigmented technology—color sourced from antioxidant-rich fruits and veggies—to deliver a tinted cream that honors both beauty and clean ingredients. The result is a versatile base that reads naturally in various lighting and tones.\u003c\/p\u003e\n\u003ch2\u003eBuildable Coverage, Seamless Finish\u003c\/h2\u003e\n\u003cp\u003eThe formula blends into skin with a creamy, anti-aging feel. It can shift from a sheer veil to fuller coverage without caking or creasing, helping texture to appear even while preserving your skin’s texture and glow.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoverage ranges from sheer to fuller as you layer—great for no-makeup days or more polished looks.\u003c\/li\u003e\n  \u003cli\u003eMelts into skin for a smooth, long-wearing finish that avoids heavy cracking or cracking lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFinish That Feels Like Your Skin, Only Better\u003c\/h2\u003e\n\u003cp\u003eThe Radiant Satin Finish comes from a blend of avocado butter and rice powder, creating a soft, flattering sheen. Calming chamomile and calendula offer a soothing touch for comfortable wear throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft satin glow that reads as natural in person and in photos.\u003c\/li\u003e\n  \u003cli\u003eBotanical calm and purifying notes to support comfortable wear on sensitive areas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSkincare Meets Color—A Buildable Glow\u003c\/h2\u003e\n\u003cp\u003eVitamin-rich avocado and pomegranate oils provide a nourishing feel that pairs well with bronzer, highlighter, or blush for a cohesive look. The tint offers a glowable base that can adapt to your routine without overpowering your skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoisturizing oils help create a smooth canvas for other makeup products.\u003c\/li\u003e\n  \u003cli\u003eBuildable glow supports layering with your favorite accessories for contour or warmth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eClean, Cruelty-Free Beauty You Can Trust\u003c\/h2\u003e\n\u003cp\u003eDesigned with transparency in mind, this product stays true to clean beauty values: cruelty-free, vegan, gluten-free, fragrance-free, and made in the USA. It avoids harsh chemicals, heavy metals, and synthetic dyes, aligning with a thoughtful, ethical makeup routine.\u003c\/p\u003e\n\u003cp\u003eWhether you’re aiming for a quick, fresh look or a more defined complexion, this tinted cream is meant to adapt to your day, not dictate it. Consider it a flexible base that supports a natural canvas while inviting your favorite makeup accents to shine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation suitable for dry skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The creamy texture and avocado oil provide moisturization with buildable, comfortable coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the product vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is vegan, cruelty-free, fragrance-free, gluten-free, and Made in the USA.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259714879837,"sku":"B07B6DDT6K","price":65.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-cream-foundation-sand-bottle.jpg?v=1769967980","url":"https:\/\/britishharmonia.co.uk\/products\/100-pure-cream-foundation-concealer-sand-matte-hydrating-vegan-for-light-medium-neutral-skin","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}