{"product_id":"100-pure-2nd-skin-lightweight-serum-foundation-shade-1-neutral-yellow-undertone-1-18-fl-oz","title":"100% PURE 2nd Skin Lightweight Serum Foundation Shade 1 – Neutral Yellow Undertone (1.18 fl oz)","description":"\u003ch2\u003eMeet 100% PURE 2nd Skin Lightweight Serum Foundation in Shade 1\u003c\/h2\u003e\n\u003cp\u003eDiscover a feather-light, fruit-pigmented foundation designed to even tone with a satin finish that looks like your skin—only smoother and more radiant. Shade 1 is suited for fair complexions with a natural yellow undertone, delivering a seamless, believable result you can wear daily.\u003c\/p\u003e\n\u003ch3\u003eWhat makes this shade stand out\u003c\/h3\u003e\n\u003cp\u003eThe formula uses a pioneering, patent-pending fruit-pigmented technology that brings antioxidant-rich color to the surface. The result is a naturally tinted base that complements lighter skin tones while maintaining a healthy-looking glow that isn’t flat or chalky.\u003c\/p\u003e\n\u003ch3\u003eBuildable coverage with a dual purpose\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUltralight texture blends effortlessly for natural to medium coverage without settling into fine lines.\u003c\/li\u003e\n  \u003cli\u003eThe finish mimics skin’s texture with a satin sheen that looks like a real complexion.\u003c\/li\u003e\n  \u003cli\u003eActs as a lightweight primer, smoothing the surface and helping products layer smoothly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSkin-loving ingredients you can feel\u003c\/h3\u003e\n\u003cp\u003eInfused with olive squalane and calendula, the serum-like formula aims to deliver a comfortable, hydrated feel while helping to maintain a plump, soft look. These nourishing components are chosen to support a healthy-feeling base rather than masking your skin’s natural beauty.\u003c\/p\u003e\n\u003ch3\u003eOil control and wear that lasts\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBamboo silica helps absorb excess oil from pores for a fresh appearance throughout the day.\u003c\/li\u003e\n  \u003cli\u003eDesigned to pair with highlighters or contours for added dimension and a more defined look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClean, ethical beauty you can trust\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free, vegan, gluten-free, fragrance- and dye-free, with no harsh metals.\u003c\/li\u003e\n  \u003cli\u003eMade in the USA with a commitment to purity and responsible sourcing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhile the formula aims to deliver a naturally radiant finish and comfortable wear, results can vary by skin type and lighting. Consider Shade 1 as a versatile option for everyday wear and light-to-medium coverage, with potential for buildable coverage when needed.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes 100% PURE 2nd Skin Foundation different from regular foundations?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Fruit-pigmented technology, lightweight blend, satin finish, and dual primer feel, plus vegan, gluten-free, cruelty-free, and USA-made.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should Shade 1 be used for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply in a light layer for natural coverage, build as desired, and pair with highlighter or contour; bamboo silica aids oil control for a fresher look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259713372509,"sku":"B07B6FWD1L","price":65.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-2nd-skin-bottle-pour.jpg?v=1769967943","url":"https:\/\/britishharmonia.co.uk\/products\/100-pure-2nd-skin-lightweight-serum-foundation-shade-1-neutral-yellow-undertone-1-18-fl-oz","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}