{"product_id":"100-pure-2nd-skin-concealer-shade-7-full-coverage-lightweight-fruit-pigmented-vegan-deep-skin-cool-neutral-0-17-fl-oz","title":"100% Pure 2nd Skin Concealer Shade 7 – Full Coverage, Lightweight, Fruit-Pigmented, Vegan (Deep Skin, Cool-Neutral) - 0.17 fl oz","description":"\u003cp\u003eDiscover a natural-looking solution with 100% Pure’s 2nd Skin Concealer in Shade 7. Crafted for deep skin tones with cool to neutral undertones, this fruit-pigmented formula blends into a seamless finish that feels lightweight while delivering impressive coverage. Each drop is designed to look like your own skin, reimagined with a touch of radiance rather than heaviness.\u003c\/p\u003e\n\n\u003cp\u003eAs you apply, you may notice a silky texture thanks to olive squalane, which mirrors your skin’s natural oils and helps the concealer glide without caking. Vitamin E adds a gentle nourishment as you blend, supporting a comfortable wear from morning to evening. The shade 7 range emphasizes rich depth paired with cool-neutral tones, helping tones look balanced and even without obvious color mismatches.\u003c\/p\u003e\n\n\u003ch3\u003eShade 7: True Deep Skin Tone, Cool-Neutral Undertones\u003c\/h3\u003e\n\u003cp\u003eShade 7 is engineered for deeper complexions, focusing on a balanced cool-to-neutral range that can harmonize with undertones often seen in rich skin tones. This makes it easier to target under-eye circles and blemish coverage without a noticeable color shift.\u003c\/p\u003e\n\n\u003cp\u003eWhat you might experience when using this concealer goes beyond coverage. The formula combines a pigmented blend from cocoa and fruit-based pigments with a hydrating base, so you can expect a finish that feels breathable rather than heavy. A light fragrance-free touch keeps the experience clean and comfortable for everyday wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use and maximize results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePrep with a light moisturizer to create a smooth base for blending.\u003c\/li\u003e\n\u003cli\u003eDot a small amount where coverage is needed, then blend with fingertips, a beauty sponge, or a brush.\u003c\/li\u003e\n\u003cli\u003eLayer thin streaks to build coverage gradually; avoid piling product in one spot to maintain a natural look.\u003c\/li\u003e\n\u003cli\u003eSet with a translucent powder if you want extended wear or want to minimize shine in warmer conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey benefits you may notice:\u003c\/strong\u003e fruit-pigmented color for deep tones, crease-free coverage, nourishing Vitamin E, caffeine-rich coffee bean for circulation awareness, turmeric-inspired brightness, and olive squalane for a lightweight, skin-like feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin-friendly formula:\u003c\/strong\u003e vegan and cruelty-free, designed without animal testing, aligning with ethical makeup choices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOverall, this concealer aims to offer a versatile option for daily use—balancing coverage with a light touch, while honoring your skin with nourishing ingredients. It’s about possibilities: a more even complexion, a smoother under-eye area, and a natural finish you can build on for day-to-night wear.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is shade 7 suitable for deep skin tones with cool-neutral undertones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, shade 7 is designed for deep complexions with cool-neutral undertones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is vegan and cruelty-free; the brand does not test ingredients on animals.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63258710638941,"sku":"B07B6FQM2R","price":45.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-2nd-skin-concealer-shade7-bottle-closeup.jpg?v=1769961730","url":"https:\/\/britishharmonia.co.uk\/products\/100-pure-2nd-skin-concealer-shade-7-full-coverage-lightweight-fruit-pigmented-vegan-deep-skin-cool-neutral-0-17-fl-oz","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}