{"product_id":"100-pure-2nd-skin-concealer-shade-2-full-coverage-lightweight-fruit-pigmented-vegan","title":"100% PURE 2nd Skin Concealer Shade 2 - Full Coverage, Lightweight, Fruit-Pigmented, Vegan","description":"\u003ch2\u003eMeet 100% PURE 2nd Skin Concealer Shade 2\u003c\/h2\u003e\n\u003cp\u003eDesigned for light-to-medium complexions with neutral undertones, Shade 2 blends effortlessly, delivering a natural, skin-like finish. The concealer is fruit-pigmented, using peach and apricot-derived tones rather than synthetic dyes, which helps keep the color warm and dimensional on the skin. The liquid formula glides on smoothly, drying to a satin-matte veil that looks less flat on the skin than traditional concealers.\u003c\/p\u003e\n\u003cp\u003eShade 2 is versatile for under-eyes, blemishes, and redness, offering coverage that stays breathable while remaining comfortable through the day. The lightweight texture helps prevent caking and creasing, even when layered for more coverage. Vitamin E adds gentle nourishment to the surface, contributing to a softer, smoother appearance without weight.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFruit-pigmented formula avoids synthetic dyes while delivering a natural color.\u003c\/li\u003e\n\u003cli\u003eFlawless coverage without creasing or cake, designed to mimic skin texture.\u003c\/li\u003e\n\u003cli\u003eCaffeine-rich coffee bean and turmeric brighten the eye area with a subtle glow.\u003c\/li\u003e\n\u003cli\u003eHydration and a weightless feel from olive squalane.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free, reflecting a compassionate product promise.\u003c\/li\u003e\n\u003cli\u003eVitamin E supports the look of skin texture and tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade 2 — who it suits and how to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBest for light-to-medium complexions with neutral undertones; complements peachy-beige skin tones.\u003c\/li\u003e\n\u003cli\u003eApply sparingly, blend with fingertips or a brush, and build gradually for desired coverage.\u003c\/li\u003e\n\u003cli\u003eLayer in areas around the eyes and on redness or blemishes for a balanced look.\u003c\/li\u003e\n\u003cli\u003eSet with a light powder if you desire longer wear, especially in warm or humid conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cp\u003eEarly mornings, fast commutes, or after-work events—this concealer aims to offer a flexible tool that can go from quick touch-ups to more defined edits. The texture remains light and non-greasy, so it can blend with most skincare routines and makeup styles without feeling heavy or obvious.\u003c\/p\u003e\n\u003cp\u003eBecause it uses fruit pigments rather than synthetic dyes, you might notice a more radiant result that looks closer to skin under various lighting, while still being easy to remove with your usual cleanser at night.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is 100% PURE 2nd Skin Concealer vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—Shade 2 is part of the vegan, cruelty-free line.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Which skin tones is Shade 2 best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 2 targets light-to-medium complexions with neutral undertones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63258710573405,"sku":"B07B6DP4GQ","price":45.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-2nd-skin-concealer-bottle.jpg?v=1769961731","url":"https:\/\/britishharmonia.co.uk\/products\/100-pure-2nd-skin-concealer-shade-2-full-coverage-lightweight-fruit-pigmented-vegan","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}