{"title":"Tower 28 UK","description":"\u003cp\u003eEvery Tower 28 product we stock in the UK, on one page. 44 items are listed right now, priced from £28 to £87. Free UK delivery on every order.\u003c\/p\u003e\u003ch2\u003eWhat Tower 28 makes\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eMakeup — 30 items\u003c\/li\u003e\n\u003cli\u003eFace — 24 items\u003c\/li\u003e\n\u003cli\u003eSkin Care — 14 items\u003c\/li\u003e\n\u003cli\u003eLips — 12 items\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eDoes Tower 28 deliver across the UK?\u003c\/h3\u003e\u003cp\u003eYes. Shipping is free to every UK address on this store, with no minimum order value.\u003c\/p\u003e\u003ch3\u003eAre these genuine Tower 28 products?\u003c\/h3\u003e\u003cp\u003eYes. Everything on this page is listed under the Tower 28 brand as supplied to us, with the manufacturer's own product information.\u003c\/p\u003e\u003ch3\u003eIs everything on this page in stock?\u003c\/h3\u003e\u003cp\u003e44 of the 44 items listed are in stock right now. The page is built from live inventory, so it updates as stock changes.\u003c\/p\u003e","products":[{"product_id":"tower-28-mini-lil-softies-lipsoftie-lip-treatment-set-limited-edition","title":"Tower 28 Mini Lil' Softies LipSoftie Lip Treatment Set — Limited Edition","description":"\u003cp\u003eDiscover the Tower 28 Mini Lil' Softies LipSoftie Lip Treatment Set, a limited-edition quartet designed for everyday lip care with a hint of color. Each mini balm delivers a cushiony, tinted feel that you can wear alone or layer over your favorite lipstick for added dimension.\u003c\/p\u003e\n\u003ch2\u003eWhat makes LipSoftie Mini special\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eClinically backed lip treatment – Cushiony tinted balm delivers hydration with instant comfort.\u003c\/li\u003e\n  \u003cli\u003eNourishing formula – Shea butter, jojoba oil, and lysine help lock in moisture and keep lips soft.\u003c\/li\u003e\n  \u003cli\u003eClean \u0026amp; safe – Vegan, cruelty-free, with 100% food-grade flavor and no fragrance to reduce dryness risk.\u003c\/li\u003e\n  \u003cli\u003eLimited-edition shades – 4 x 0.17 oz LipSoftie balms in Watermelon Kiwi, Red Bean Mochi, Iced Dulce de Leche, and Tiramisu.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTexture, shade details, and wear\u003c\/h2\u003e\n\u003cp\u003eThese balms feel creamy and light, delivering a sheer wash of color with a subtle glow. Watermelon Kiwi offers a baby pink vibe, Red Bean Mochi a rosy nude, Iced Dulce de Leche a nude shimmer, and Tiramisu a rich chocolate brown.\u003c\/p\u003e\n\u003ch2\u003eWhat’s in the box\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eWatermelon Kiwi — baby pink tint\u003c\/li\u003e\n  \u003cli\u003eRed Bean Mochi — rosy nude tint\u003c\/li\u003e\n  \u003cli\u003eIced Dulce de Leche — nude shimmer\u003c\/li\u003e\n  \u003cli\u003eTiramisu — chocolate brown tint\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eApply on bare lips for a hydrating tint that enhances your natural lip tone.\u003c\/li\u003e\n  \u003cli\u003eLayer under or over lipstick to adjust color and moisture through the day.\u003c\/li\u003e\n  \u003cli\u003eCarry in your bag for quick refreshment when you’re on the go.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy this set can fit your routine\u003c\/h2\u003e\n\u003cp\u003eIf you want a fragrance-free, vegan lip treatment with color, this set offers a convenient way to experiment with shades while keeping lips soft. The mini size eases travel and sampling without a hefty commitment.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shades are included in the set?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Watermelon Kiwi, Red Bean Mochi, Iced Dulce de Leche, and Tiramisu.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does LipSoftie feel when applied?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Cushiony, hydrating tint that feels light and comfortable on lips.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63258609189213,"sku":"B0FS26X8L4","price":41.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-mini-lil-softies-watermelon-kiwi-lipsoftie.jpg?v=1769960586"},{"product_id":"tower-28-sos-rescue-face-serum-hypochlorous-acid-for-sensitive-skin-fragrance-free-2-oz","title":"Tower 28 SOS Rescue Face Serum — Hypochlorous Acid for Sensitive Skin, Fragrance-Free (2 oz)","description":"\u003ch2\u003eCalm, Guard, and Cleanse with a Serum Designed for Sensitive Skin\u003c\/h2\u003e\n\u003cp\u003eTower 28 SOS Rescue Face Serum is a lightweight, fragrance-free solution crafted for irritated or reactive skin. At its core lies hypochlorous acid, a gentle, naturally occurring compound your body already makes, now deployed in a pH-balanced formula to cleanse while soothing. This serum aims to support a calmer complexion and a healthier-looking base without added irritants, making it a considerate choice for daily care.\u003c\/p\u003e\n\u003cp\u003eWhat helps it stand out goes beyond the bottle. The formula is \u003cstrong\u003efragrance-free\u003c\/strong\u003e, prioritizing comfort for skin prone to sensitivity. It’s \u003cstrong\u003epH-balanced\u003c\/strong\u003e, designed to work with your skin’s natural chemistry, and it has earned recognition from all three leading U.S. skin health organizations for sensitive skin compatibility. In practice, users may notice a lightweight, non-sticky feel that layers well with other products, helping you build a simple, effective routine without sacrificing performance.\u003c\/p\u003e\n\u003ch3\u003eWhat this serum may offer in daily use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSupports a gentle cleanse while soothing irritated areas\u003c\/li\u003e\n  \u003cli\u003eHelps address redness and reactive skin without fragrance or harsh additives\u003c\/li\u003e\n  \u003cli\u003eLightweight, quickly absorbing texture that layers with other actives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor best results, incorporate SOS Rescue Serum into a simple routine and follow with Tower 28 SOS Spray and SOS Recovery Cream if desired. The brand draws on a Los Angeles-inspired ethos of safe, high-performance skincare built around real skin needs—combining dermatologist-approved concepts with a bold, joyful approach to everyday beauty.\u003c\/p\u003e\n\u003ch3\u003eUsage guidance and routine integration\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUsage: Apply 2–3 pumps to clean, dry skin morning and night, all over or targeted where needed.\u003c\/li\u003e\n  \u003cli\u003eActive use: If you wear actives (retinol, vitamin C), apply this serum first and let it absorb before continuing with other products.\u003c\/li\u003e\n  \u003cli\u003eFollow with SOS Spray and SOS Recovery Cream to complete your face care ritual.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOverall, Tower 28 presents a thoughtful blend of clinical-sounding support with a friendly, approachable vibe. The result is a product that suits real-life skincare needs: a fragrance-free, sensitive-skin-friendly option that you can imagine using daily without compromising comfort or confidence.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What skin types is Tower 28 SOS Rescue Serum suitable for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for sensitive and reactive skin, it aims to calm irritation and support a balanced barrier.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I incorporate the serum into my routine?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply 2–3 pumps to clean skin morning or night, then layer SOS Spray and Recovery Cream as desired.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63258784235869,"sku":"B0BBFXB4W2","price":49.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-sos-rescue-face-serum-bottle.jpg?v=1769962605"},{"product_id":"tower-28-sunnydays-spf-30-tinted-moisturizer-buildable-coverage-mineral-sunscreen-05-fairfax","title":"Tower 28 SunnyDays SPF 30 Tinted Moisturizer — Buildable Coverage + Mineral Sunscreen (05 Fairfax)","description":"\u003ch2\u003eSunnyDays: A 2-in-1 mineral sunscreen with a natural tint\u003c\/h2\u003e\n\u003cp\u003eTower 28 SunnyDays SPF 30 tinted moisturizer blends sun protection with complexion-enhancing coverage. Shade 05 Fairfax is designed for fair skin with pink undertones, aiming to harmonize with lighter tones while preserving the look of real skin rather than concealing it.\u003c\/p\u003e\n\u003cp\u003eFormulated with sensitive skin in mind, this fragrance-free, non-comedogenic formula uses non-nano zinc oxide to deliver broad spectrum SPF 30 protection. Aloe vera adds a soothing touch, and prickly pear helps soften texture for a smoother, more even appearance in daily lighting.\u003c\/p\u003e\n\u003ch3\u003eTwo-in-one benefits you might enjoy\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMineral sunscreen + tinted moisturizer in one step for a streamlined routine.\u003c\/li\u003e\n  \u003cli\u003eLight-to-medium buildable coverage that delivers a natural, breathable finish.\u003c\/li\u003e\n  \u003cli\u003eNo white cast, so skin tone stays true under different lighting conditions.\u003c\/li\u003e\n  \u003cli\u003eDesigned for sensitive or blemish-prone skin with gentle, fragrance-free ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade, finish, and wearability\u003c\/h3\u003e\n\u003cp\u003eShade 05 Fairfax offers a fair base with pink undertones, blending easily for a seamless look that lets real skin texture show through. The formula feels light on the skin and adapts to changing daylight, from morning sun to evening glow.\u003c\/p\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUse fingertips for sheer coverage or a brush\/sponge for buildable medium coverage.\u003c\/li\u003e\n  \u003cli\u003eApply as the last step in your morning skincare or as the first step in your makeup routine.\u003c\/li\u003e\n  \u003cli\u003eReapply at least every 2 hours for continued protection; if you’ll be swimming or sweating, pair with a water-resistant sunscreen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBrand philosophy\u003c\/h3\u003e\n\u003cp\u003eTower 28 is inspired by real-life skin needs and Los Angeles living. The brand focuses on safe, high-performance formulas that blend skincare-friendly benefits with bold, joyful beauty for a wide range of skin types.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Tower 28 SunnyDays SPF 30 tinted moisturizer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A 2-in-1 formula that combines mineral sunscreen with tinted coverage, designed for a natural finish and sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply and reapply SunnyDays?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply with fingertips or tools for your preferred coverage; reapply every 2 hours and after swimming or sweating.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63258792329565,"sku":"B0BMGY2BVH","price":47.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-sunnydays-spf30-tinted-moisturizer-bottle.jpg?v=1769962697"},{"product_id":"tower-28-sunnydays-spf-30-tinted-moisturizer-2-in-1-mineral-sunscreen-foundation-deep-neutral-60-1-oz","title":"Tower 28 SunnyDays SPF 30 Tinted Moisturizer — 2-in-1 Mineral Sunscreen \u0026 Foundation (Deep\/Neutral 60) – 1 oz","description":"\u003ch2\u003eSunnyDays by Tower 28: a 2-in-1 mineral sunscreen and tinted moisturizer\u003c\/h2\u003e\n\u003cp\u003eDiscover a lightweight, skin-friendly formula that combines broad spectrum SPF 30 protection with buildable coverage for a natural-looking finish. Shade 60, Third St, runs deep with neutral undertones to complement richer complexions while maintaining a breathable, non-greasy feel.\u003c\/p\u003e\n\u003ch3\u003eGentle, skin-focused design\u003c\/h3\u003e\n\u003cp\u003eThis fragrance-free, non-comedogenic tinted moisturizer is crafted with sensitive skin in mind. It relies on non-nano zinc oxide for mineral sun protection and uses aloe vera to help calm the surface while prickly pear supports suppleness and resilience throughout the day.\u003c\/p\u003e\n\u003ch3\u003eFinish and coverage you control\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable coverage from sheer to medium for a natural, real-skin look\u003c\/li\u003e\n  \u003cli\u003eNo white cast, thanks to a breathable mineral blend that blends with undertones\u003c\/li\u003e\n  \u003cli\u003eLightweight, comfortable wear that won’t feel heavy or cakey\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply with fingertips for sheer coverage, or use a brush\/sponge to build\u003c\/li\u003e\n  \u003cli\u003eWear as the last step in your skincare routine or the first step in makeup application\u003c\/li\u003e\n  \u003cli\u003eReapply at least every 2 hours for ongoing protection; choose a water-resistant option if you’ll swim or sweat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy shoppers choose SunnyDays\u003c\/h3\u003e\n\u003cp\u003eTower 28 blends dermatologically friendly skincare with vibrant, joyful beauty. The SunnyDays formula centers real skin needs without sacrificing performance, offering a practical 2-in-1 solution that fits busy routines and varying environments—whether indoors, outdoors, or on the go.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Tower 28 SunnyDays SPF 30 tinted moisturizer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A 2-in-1 mineral sunscreen and makeup with buildable coverage designed for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply SunnyDays for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply with fingertips for sheer coverage or build with a brush; reapply every 2 hours, and use a water-resistant sunscreen when swimming.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63258796261725,"sku":"B0BVGBTPGV","price":47.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-sunnydays-spf30-tinted-moisturizer-bottle_176bb2c2-4f10-41b4-b4d6-39295be5c89c.jpg?v=1769962756"},{"product_id":"tower-28-sunnydays-spf-30-tinted-moisturizer-buildable-mineral-coverage-sunscreen-shade-70-rich-neutral","title":"Tower 28 SunnyDays SPF 30 Tinted Moisturizer — Buildable Mineral Coverage + Sunscreen (Shade 70 Rich\/Neutral)","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eSunnyDays SPF 30 is a 2-in-1 tinted moisturizer that merges mineral sun protection with light-to-medium coverage for a natural finish. Shade 70 Venice offers rich depth with neutral undertones that blend with many skin tones.\u003c\/p\u003e\n\u003cp\u003eDesigned with sensitive skin in mind, this fragrance-free, non-comedogenic formula uses non-nano zinc oxide to provide sun protection while staying breathable on the skin. Aloe vera helps soothe stressed skin and prickly pear supports conditioning and gentle repair, all without a heavy feel.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes SunnyDays stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSPF 30 protection combined with mineral coverage in a single step\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and non-comedogenic formulation for sensitive or blemish-prone skin\u003c\/li\u003e\n  \u003cli\u003eNo white cast thanks to a breathable, skin-friendly blend and botanical support\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTexture, shade, and wear\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLight-to-medium buildable coverage that lets real skin shine through\u003c\/li\u003e\n  \u003cli\u003eBreathable, lightweight finish that feels comfortable for daily wear\u003c\/li\u003e\n  \u003cli\u003eShade 70 Venice with neutral undertones to help balance deeper complexions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply with fingertips for sheer, natural coverage, or build with a brush or sponge for a medium finish. Use as the final step in your morning routine or as the first step in makeup. Reapply every 2 hours for protection and consider a water-resistant option if you’ll be active around water.\u003c\/p\u003e\n\n\u003ch3\u003eBrand ethos\u003c\/h3\u003e\n\u003cp\u003eTower 28 was inspired by Los Angeles living and built around real skin needs—safe, high-performance formulas that blend skincare with bold, joyful beauty for all.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Tower 28 SunnyDays SPF 30 Tinted Moisturizer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: SunnyDays blends mineral sunscreen with a lightweight tint for a natural look, offering SPF 30 and buildable coverage suitable for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does SunnyDays leave a white cast?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No white cast is expected; the formula uses mineral sun protection with skin-soothing ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63258797736285,"sku":"B0BVGD1G6C","price":47.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower28-sunnydays-spf30-bottle.jpg?v=1769962778"},{"product_id":"tower-28-sos-faceguard-spf-30-mineral-sunscreen-for-sensitive-skin-with-ceramides-lightweight-non-greasy-face-sunscreen-2-3-oz","title":"Tower 28 SOS FaceGuard SPF 30 — Mineral Sunscreen for Sensitive Skin with Ceramides | Lightweight, Non-Greasy Face Sunscreen (2.3 oz)","description":"\u003ch2\u003eA featherlight mineral sunscreen for sensitive skin\u003c\/h2\u003e\n\u003cp\u003eTower 28 SOS FaceGuard SPF 30 is a mineral sunscreen crafted for blemish-prone and reactive skin. Its whipped, creamy texture applies like a moisturizing lotion, delivering reliable UVA\/UVB protection without a heavy or greasy feel. The ceramide blend is designed to support moisture in the skin barrier, helping you wear sun protection comfortably through daily activities. Ophthalmologist-tested, the formula aims to be gentle around the eyes and suitable for everyday use, outdoor workouts, and sunny days alike.\u003c\/p\u003e\n\u003ch3\u003eWhy shoppers choose SOS FaceGuard\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic and gentle on sensitive or reactive skin\u003c\/li\u003e\n  \u003cli\u003eCreamy, whipped texture that feels like a light moisturizer\u003c\/li\u003e\n  \u003cli\u003eSweat-proof design that stays put during activities and won’t sting eyes\u003c\/li\u003e\n  \u003cli\u003eLayers seamlessly under foundation, primer, or other skincare steps\u003c\/li\u003e\n  \u003cli\u003eCeramide blend helps support the skin barrier and retain moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply 1\/4 teaspoon to clean, dry skin 15 minutes before sun exposure\u003c\/li\u003e\n  \u003cli\u003eReapply every 2 hours, or after sweating or swimming, to maintain broad-spectrum UVA\/UVB protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life wear and daily comfort\u003c\/h3\u003e\n\u003cp\u003eIn everyday routines, SOS FaceGuard blends with makeup or skincare layers without pilling and provides a breathable shell of protection. The lightweight formula feels more like a moisturizer than a traditional sunscreen, making it a practical option for commuters, beach days, and outdoor workouts. Its 2.3 oz packaging is designed for easy portability and quick top-ups during the day.\u003c\/p\u003e\n\u003ch3\u003eBrand ethos\u003c\/h3\u003e\n\u003cp\u003eTower 28 focuses on safe, high-performance formulas tailored to real skin needs. SOS FaceGuard embodies a balance of skin-care-inspired comfort and reliable sun protection, offering a thoughtful option for those seeking mineral SPF that respects sensitive skin without sacrificing everyday usability.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who should consider Tower 28 SOS FaceGuard SPF 30?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for sensitive or reactive skin seeking a mineral sunscreen that layers well under makeup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I apply and reapply SOS FaceGuard?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply 1\/4 teaspoon to clean, dry skin 15 minutes before sun exposure; reapply every 2 hours or after sweating or swimming.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63258979533149,"sku":"B0FTZHT24Z","price":47.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-sos-faceguard-bottle-front-closeup.jpg?v=1769964722"},{"product_id":"tower-28-sos-recovery-face-cream-hydrating-moisturizer-for-sensitive-skin-with-hyaluronic-acid-ceramides","title":"Tower 28 SOS Recovery Face Cream — Hydrating Moisturizer for Sensitive Skin with Hyaluronic Acid + Ceramides","description":"\u003cdiv class=\"seo-copy\"\u003e\n  \u003ch2\u003eGentle daily hydration for sensitive skin\u003c\/h2\u003e\n  \u003cp\u003eTrade heavy creams for a lightweight, comforting touch with Tower 28 SOS Recovery Face Cream. This fast-absorbing moisturizer delivers hydration without grease or sting, while fragrance-free and alcohol-free ingredients support a calmer, more balanced skin surface.\u003c\/p\u003e\n  \u003cp\u003eAt the heart of the formula are four types of hyaluronic acid paired with ceramides. The result is a layered hydration experience that helps skin feel soft, plump, and visibly calmer with regular use. The texture glides on smoothly and leaves a breathable finish, making it a versatile addition to any routine.\u003c\/p\u003e\n  \u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eHydration delivered by multiple hyaluronic acids plus ceramides to soften the surface and help seal in moisture.\u003c\/li\u003e\n    \u003cli\u003eFast-absorbing, non-greasy finish suitable for wearing under makeup or on its own.\u003c\/li\u003e\n    \u003cli\u003eFragrance-free and alcohol-free, dermatologist- and ophthalmologist-tested for sensitive or reactive skin.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eWho it’s for\u003c\/h3\u003e\n  \u003cp\u003eThis moisturizer is designed for sensitive skin, including skin that is easily irritated or post-exfoliation. It is suitable for all skin types seeking daily moisture without fragrance or irritants.\u003c\/p\u003e\n  \u003ch3\u003eHow to use\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eApply to the face and neck every morning and night as the final step in your skincare routine.\u003c\/li\u003e\n    \u003cli\u003eFor a barrier-repair ritual, layer with SOS Spray and SOS Rescue Serum for enhanced hydration and calm texture.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eBrand philosophy: Good, clean, and fun. Tower 28 blends dermatologist-approved care with a joyful approach to skincare, designed to fit real-life needs and diverse routines.\u003c\/p\u003e\n  \u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n  \u003cp\u003eWhether you’re navigating dry indoor air, post-workout warmth, or a post-shave moment, this cream offers a reliable, non-sticky layer of hydration that supports everyday comfort and smoother texture over time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 SOS Recovery Face Cream fragrance-free and suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is fragrance-free and alcohol-free, dermatologist- and ophthalmologist-tested for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use SOS Recovery Face Cream for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply morning and night to face and neck. For enhanced barrier support, layer with SOS Spray and SOS Rescue Serum.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63260569633117,"sku":"B0CBT1S4SJ","price":38.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-sos-recovery-face-cream-jar-closeup.jpg?v=1769971841"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-to-full-coverage-with-hyaluronic-acid-centella-shade-3-0-light-warm-peach-0-22-oz","title":"Tower 28 Swipe Serum Concealer — Hydrating Medium-to-Full Coverage with Hyaluronic Acid \u0026 Centella, Shade 3.0 Light\/Warm Peach (0.22 oz)","description":"\u003ch2\u003eHydration meets seamless coverage\u003c\/h2\u003e\n\u003cp\u003eTower 28 Swipe Serum Concealer glides on with the ease of a serum while delivering buildable medium-to-full coverage. Shade 3.0 is formulated for a light, warm peach undertone, ideal for brightening dark circles, evening redness, and concealing minor imperfections without settling into dry patches.\u003c\/p\u003e\n\u003ch3\u003eSkin-care infused formula\u003c\/h3\u003e\n\u003cp\u003eThe concealer blends hydrating hyaluronic acid with calming centella asiatica to create a lightweight, non-greedy texture. Pigments are coated in lysine, an amino acid linked to smoother-looking skin and a more even surface, helping the product look natural and sit lightly on the skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration that helps reduce visible dryness and flakiness\u003c\/li\u003e\n  \u003cli\u003eCalming ingredients suited for sensitive or dry skin types\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formulation designed to work with blemish-prone skin\u003c\/li\u003e\n  \u003cli\u003eNatural finish that enhances skin tone while remaining unobtrusive\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly with the built-in applicator to target dark circles, redness, or blemishes\u003c\/li\u003e\n  \u003cli\u003eBlend with fingertips, a brush, or a sponge for seamless coverage\u003c\/li\u003e\n  \u003cli\u003eSet with GetSet Powder to extend wear\u003c\/li\u003e\n  \u003cli\u003ePro tip: use one shade lighter to create an under-eye brightener effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-world wear\u003c\/h3\u003e\n\u003cp\u003eFrom early coffee runs to late-day meetings and evenings out, the formula aims to stay comfortable while providing a natural finish. Its versatility makes it suitable for quick touch-ups and all-day confidence without a heavy feel.\u003c\/p\u003e\n\u003ch3\u003eBrand promise\u003c\/h3\u003e\n\u003cp\u003eTower 28 blends skincare-minded ingredients with makeup designed for sensitivity and everyday reliability, reflecting a Los Angeles-inspired approach to safe, high-performance beauty that prioritizes real skin needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 Swipe Serum Concealer suitable for sensitive or dry skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s designed with hydrating hyaluronic acid and calming centella to support gentle wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Swipe Serum Concealer for under-eye brightness?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply with the built-in applicator, blend with fingers or a brush, and consider one shade lighter as an under-eye brightener.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63260573794653,"sku":"B0CFW5GN4X","price":38.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-swipe-serum-concealer-packaging.jpg?v=1769971886"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-6-0-ie","title":"Tower 28 Swipe Serum Concealer – Hydrating Medium-Full Coverage (Shade 6.0 IE)","description":"\u003ch2\u003eHydrating serum-like concealer with buildable coverage\u003c\/h2\u003e\n\u003cp\u003eTower 28 Swipe Serum Concealer glides on with the slip of a serum while delivering a medium-to-full buildable coverage. It gently conceals dark circles, redness, and blemishes without settling into dry patches, leaving a natural, skin-like finish. Shade 6.0 IE reads as a medium with light neutral undertones, making it a versatile option for a range of skin tones.\u003c\/p\u003e\n\n\u003ch3\u003eSkin-friendly ingredients that support comfort on real skin\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid adds surface hydration to help skin feel refreshed and comfortable throughout wear.\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica is included to help calm the complexion, which is ideal for drier or sensitive skin types.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formulation is designed to sit lightly on the skin, reducing the likelihood of clogging pores.\u003c\/li\u003e\n  \u003cli\u003ePigments are coated with lysine, an amino acid that supports a smooth, even look beneath the surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat you can expect in real life\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eA seamless, serum-like application that minimizes dry patch visibility while providing lasting coverage.\u003c\/li\u003e\n  \u003cli\u003eA natural finish that blends well with other makeup products and skin tones.\u003c\/li\u003e\n  \u003cli\u003ePotential to brighten the under-eye area when used one shade lighter, offering flexibility in your routine.\u003c\/li\u003e\n  \u003cli\u003eCompatible with setting powders like GetSet for extended wear without feeling heavy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe the applicator over circles, redness, or spots that need coverage.\u003c\/li\u003e\n  \u003cli\u003eGently blend with fingertips, a brush, or a sponge until you reach an even tone.\u003c\/li\u003e\n  \u003cli\u003eSet with GetSet Powder to extend wear and maintain a fresh finish.\u003c\/li\u003e\n  \u003cli\u003ePro tip: consider one shade lighter to use Swipe as an under-eye brightener.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eBrand approach you can trust\u003c\/h3\u003e\n\u003cp\u003eGood. Clean. Fun. Always. Tower 28 draws from a Los Angeles inspired philosophy of safe, high-performance formulas designed for real skin needs. The line blends skincare benefits with makeup performance so you can feel confident in your daily routine without compromising comfort.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is Tower 28 Swipe Serum Concealer best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Great for those needing hydration with gentle, non-comedogenic coverage; suitable for sensitive, dry, or blemish-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use Swipe Serum Concealer for optimal results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply with the applicator, blend with fingers or tools, and set with powder; consider a shade lighter for under-eye brightening.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63260575564125,"sku":"B0CFWX4FHQ","price":38.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-swipe-serum-concealer-bottle.jpg?v=1769971910"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-to-full-coverage-under-eye-brightener-shade-ktown-7-0","title":"Tower 28 Swipe Serum Concealer – Hydrating Medium-to-Full Coverage + Under Eye Brightener (Shade KTOWN 7.0)","description":"\u003ch2\u003eMeet Tower 28 Swipe Serum Concealer\u003c\/h2\u003e\n\u003cp\u003eExperience a concealer that glides on with the ease of a serum while delivering medium-to-buildable coverage. Shade 7.0 KTOWN reads as a true medium with neutral undertones, designed to blend seamlessly into a range of skin tones without settling into dryness or emphasizing texture.\u003c\/p\u003e\n\u003ch3\u003eWhy this concealer stands out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration meets makeup: A serum-inspired slip helps the product move over skin without caking, giving a natural, breathable finish.\u003c\/li\u003e\n  \u003cli\u003eSkin-friendly ingredients: Hyaluronic acid helps maintain moisture, and centella asiatica helps calm the look of sensitive or dry areas.\u003c\/li\u003e\n  \u003cli\u003eSmart pigment technology: Pigments coated in lysine promote a smooth, even appearance that wears well as you go about your day.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic comfort: Lightweight, non-irritating formula designed for sensitive or blemish-prone skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you get\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to be buildable from medium to fuller coverage, allowing you to address dark circles, redness, and minor imperfections while keeping a skin-like finish. The combination of skincare-inspired ingredients works beneath the surface to support a balanced look that feels light on the skin.\u003c\/p\u003e\n\u003ch3\u003eShade KTOWN and usage tips\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eShade KTOWN is medium with neutral undertones, crafted to blend into many complexions.\u003c\/li\u003e\n  \u003cli\u003ePro tip: use one shade lighter to turn Swipe into a true under-eye brightener.\u003c\/li\u003e\n  \u003cli\u003eHow to use: Swipe directly onto areas needing coverage, blend with fingers, a brush, or a sponge, and set with GetSet Powder for longer wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life benefits and lifestyle fit\u003c\/h3\u003e\n\u003cp\u003eWhether you’re prepping for video calls, a daylight brunch, or an evening outing, this concealer aims to offer a comfortable, everyday solution. It’s designed to pair with Tower 28’s skincare-forward approach, delivering a natural finish that shines through in daylight or softer indoor lighting without looking heavy or false.\u003c\/p\u003e\n\u003ch3\u003eBrand philosophy\u003c\/h3\u003e\n\u003cp\u003eTower 28 draws inspiration from the LA lifestyle and real skincare needs. The brand emphasizes safe, high-performance formulas for sensitive skin that blend dermatologist-approved skincare with joyful, inclusive beauty for all.\u003c\/p\u003e\n\u003ch3\u003eKey ingredients at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for hydration and a soft, cushiony feel.\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica to calm and support comfort on sensitive skin.\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments to help create a smooth, natural-looking finish.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formulation designed to wear well on blemish-prone skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 Swipe Serum Concealer suitable for sensitive or dry skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It provides hydration with skincare-inspired ingredients like hyaluronic acid and centella asiatica, designed for comfortable wear on sensitive or dry skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use the concealer for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Swipe on, blend with fingers, a brush, or a sponge, and set with GetSet Powder for longer wear. Try one shade lighter for under-eye brightening.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63260575629661,"sku":"B0CFWVJS6D","price":38.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-swipe-serum-concealer-ktown-packaging.jpg?v=1769971911"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-coverage-under-eye-brightener","title":"Tower 28 Swipe Serum Concealer - Hydrating Medium Coverage + Under Eye Brightener","description":"\u003ch2\u003eHydration you can feel, coverage you can trust\u003c\/h2\u003e\u003cp\u003eTower 28 Swipe Serum Concealer blends the lightweight, serum-like texture you expect with a moderate to buildable coverage that helps even tone around dark circles, redness, and blemishes. It glides across skin without lingering on dry patches and delivers a natural, skin-like finish that reads as effortless rather than obvious.\u003c\/p\u003e\u003ch3\u003eWhy this concealer feels different\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHydration-forward formula powered by hyaluronic acid helps keep the under-eye area comfortable throughout the day.\u003c\/li\u003e\n\u003cli\u003eCentella asiatica adds a calming, soothing note for sensitive or reactive skin types.\u003c\/li\u003e\n\u003cli\u003ePigments coated in lysine contribute to a smooth, even appearance while supporting a healthy-looking surface.\u003c\/li\u003e\n\u003cli\u003eNon-comedogenic design makes it suitable for sensitive, dry, or blemish-prone skin.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSkin care meets makeup in one tube\u003c\/h3\u003e\u003cp\u003eDesigned to work beneath the surface as well as on top, Swipe Serum Concealer aims for a refined, natural finish that looks balanced in real-life lighting. This approach helps minimize the appearance of texture while avoiding heavy, caked-on feeling.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSwipe directly onto areas needing coverage—dark circles, redness, or spots.\u003c\/li\u003e\n\u003cli\u003eBlend with fingers, a brush, or a sponge for a seamless finish.\u003c\/li\u003e\n\u003cli\u003eSet with GetSet Powder for extended wear; for a brighter under-eye look, go one shade lighter.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\u003cp\u003ePerfect for busy mornings, quick touch-ups after workouts, or camera-ready days. Shade 1.0 is described as fair with neutral undertones, pairing well with many skin tones.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated with hyaluronic acid and centella, it is lightweight and non-comedogenic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How can I brighten under the eyes with Swipe Serum Concealer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply one shade lighter and blend to create a natural under-eye brightener effect.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63260575596893,"sku":"B0CFWQZLC4","price":38.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-swipe-serum-concealer-applicator.jpg?v=1769971911"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-4-0-dtla","title":"Tower 28 Swipe Serum Concealer - Hydrating Medium-Full Coverage (Shade 4.0 DTLA)","description":"\u003ch2\u003eHydration meets coverage in a serum-like concealer\u003c\/h2\u003e\n\u003cp\u003eTower 28 Swipe Serum Concealer reimagines everyday makeup by delivering medium-to-full coverage with the ease and slip of a serum. Shade 4.0 DTLA reads as light with a cool undertone, designed to blend seamlessly on lighter complexions without a heavy feel. The result is a natural, skin-like finish that lets your skin show through while addressing areas you want more evenness.\u003c\/p\u003e\n\u003ch3\u003eSkin-care infused formula for comfortable wear\u003c\/h3\u003e\n\u003cp\u003eThe concealer pairs skin-supporting ingredients with makeup performance. Hyaluronic acid helps maintain moisture, while centella asiatica provides a soothing note during wear. The lightweight cream is non-comedogenic and suited for sensitive, dry, or blemish-prone skin, aiming to reduce irritation and keep you comfortable all day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration from hyaluronic acid supports a supple feel throughout the day.\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica adds a calming touch for delicate skin.\u003c\/li\u003e\n  \u003cli\u003ePigments are coated in lysine, an amino acid linked to smoother-looking coverage and skin resilience.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic, fragrance-free feel that suits sensitive, dry, or blemish-prone skin types.\u003c\/li\u003e\n  \u003cli\u003eLightweight texture that won’t cling to dry patches or settle into fine lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for versatile results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly with the wand to dark circles, redness, and blemishes.\u003c\/li\u003e\n  \u003cli\u003eBlend with fingers, brush, or sponge for your preferred finish.\u003c\/li\u003e\n  \u003cli\u003eSet with GetSet Powder to extend wear; for under-eye brightness, choose a shade one lighter.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTower 28 emphasizes real-world skin needs: a safe, high-performance formula that fuses skincare with makeup. The finish remains natural and breathable, designed to complement a range of routines without demanding dramatic changes to your skincare or makeup habits.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is the Swipe Serum Concealer best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It blends skincare benefits with makeup, providing hydrating, medium-to-full coverage for common concerns like dark circles and redness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply to maximize wear?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Swipe on, blend with your preferred tool, and set with powder for longer wear; choose a shade lighter for under-eye brightness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63260575793501,"sku":"B0CFWMNJX2","price":38.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-swipe-serum-concealer-application-closeup.jpg?v=1769971910"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-with-hyaluronic-acid-centella-shade-5-ep-light-neutral-0-22-oz","title":"Tower 28 Swipe Serum Concealer – Hydrating Medium-Full Coverage with Hyaluronic Acid + Centella | Shade 5 EP (Light\/Neutral) – 0.22 oz","description":"\u003ch2\u003eHydrating coverage that cares for your skin\u003c\/h2\u003e\n\u003cp\u003eTower 28 Swipe Serum Concealer blends the slip of a serum with medium-to-full coverage, smoothing dark circles, redness, and blemishes while feeling light and breathable on the skin. Shade 5 EP is light with neutral undertones, offering a versatile option for fair-to-light complexions.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it different\u003c\/h3\u003e\n\u003cp\u003eThis concealer combines skincare-inspired care with makeup performance, delivering a cushiony, flexible layer that won’t cling to dry patches or feel heavy as the day wears on.\u003c\/p\u003e\n\u003ch3\u003eSkin-loving ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid helps hydrate the surface for lasting comfort\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica aims to calm the look of the skin\u003c\/li\u003e\n  \u003cli\u003ePigments coated in lysine support a smooth, natural finish\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula designed for sensitive, dry, or blemish-prone skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone wanting a hydrating concealer that builds from medium to full coverage without a heavy feel. It pairs well with sensitive or reactive skin and works on under-eye areas, redness, and uneven tone with a light, skin-like finish.\u003c\/p\u003e\n\u003ch3\u003eUse cases and results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUnder-eye brightening for a refreshed look\u003c\/li\u003e\n  \u003cli\u003eSpot concealing on redness and blemishes with buildable coverage\u003c\/li\u003e\n  \u003cli\u003eBreathable wear suitable for daily routines\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly makeup-skincare hybrid for on-the-go touchups\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use and pro tips\u003c\/h3\u003e\n\u003cp\u003eSwipe directly with the applicator to target areas. Blend with fingers, a brush, or a sponge, then set with GetSet Powder for longer wear. Pro tip: use one shade lighter to brighten the under-eye area.\u003c\/p\u003e\n\u003ch3\u003eBrand ethos\u003c\/h3\u003e\n\u003cp\u003eTower 28 champions skin-first care with safe, high-performance formulas inspired by real life. The line blends dermatologist-friendly ingredients with a joyful, inclusive beauty philosophy.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Swipe Serum Concealer best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A hydrating, medium-to-full coverage with a smooth, natural finish suitable for dark circles, redness, and blemishes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I apply and set Swipe Serum Concealer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply with the wand, blend with fingers or tools, and set with GetSet Powder for longer wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63260575760733,"sku":"B0CFX4HYWF","price":38.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-swipe-serum-concealer-tube-application.jpg?v=1769971911"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-to-full-coverage-with-hyaluronic-acid-centella-shade-2-0-fair-neutral-cool-0-22-oz","title":"Tower 28 Swipe Serum Concealer - Hydrating Medium-to-Full Coverage with Hyaluronic Acid \u0026 Centella, Shade 2.0 Fair\/Neutral Cool (0.22 oz)","description":"\u003ch2\u003eHydration meets coverage in Tower 28 Swipe Serum Concealer\u003c\/h2\u003e\n\u003cp\u003eWhat if your concealer felt as soothing as a serum? Tower 28’s Swipe Serum Concealer is designed to glide on like a light cream and build to medium-to-full coverage. Shade 2.0 BU is a light tone with neutral cool undertones, ideal for fair-to-light complexions while delivering a natural, skin-like finish.\u003c\/p\u003e\n\u003cp\u003eIn the formulation, hyaluronic acid helps maintain moisture in the under-eye area and on the face, while centella asiatica offers a calming note for sensitive or blemish-prone skin. This lightweight cream concealer is non-comedogenic and can be worn alone or layered with skincare for a soft, even look that still reads as real skin.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you might notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration that helps avoid a dry, powdery feel as you wear it.\u003c\/li\u003e\n  \u003cli\u003eMedium-to-full coverage to address dark circles, redness, and blemishes without looking heavy.\u003c\/li\u003e\n  \u003cli\u003eA natural, skin-like finish that remains smooth and luminous as the day goes on.\u003c\/li\u003e\n  \u003cli\u003ePigments coated in lysine for a smoother surface and a subtly refined appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe pigments are coated in lysine, an amino acid that supports a smoother, more even surface and helps prevent visible texture. The result is a finish that appears balanced and refined, while still allowing natural skin radiance to show through.\u003c\/p\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe directly with the applicator to cover areas that need concealment.\u003c\/li\u003e\n  \u003cli\u003eBlend with fingers, brush, or sponge until seamless.\u003c\/li\u003e\n  \u003cli\u003eSet with powder for extended wear; consider a shade lighter for under-eye brightness.\u003c\/li\u003e\n  \u003cli\u003eFor a quick routine, apply a thin layer and blend only where needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor makeup lovers who want a product that respects sensitive skin and supports a hydrated, fresh look, Swipe Serum Concealer offers a flexible option. It’s part of a broader approach to makeup that prioritizes skin compatibility and everyday comfort, without making promises about guaranteed results.\u003c\/p\u003e\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cp\u003eWhether rushing through a morning routine, preparing for a meeting, or needing a quick photo-ready touch-up, this concealer aims to stay comfortable and breathable. The serum-like slip makes it easy to re-apply without piling, while buildable coverage helps you adjust from day to night appearances.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer suitable for sensitive or dry skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated with hydrating hyaluronic acid and centella for a comfortable, non-drying experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply for under-eye brightening?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a shade lighter for the under-eye area, blend with fingers, brush, or sponge, and set with powder if desired.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63260575826269,"sku":"B0CFWJ9Z4T","price":38.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-swipe-serum-concealer-outer-packaging.jpg?v=1769971911"},{"product_id":"tower-28-beauty-mini-lil-softies-tinted-lip-treatment-set-limited-edition-four-minis","title":"Tower 28 Beauty Mini Lil Softies Tinted Lip Treatment Set | Limited-Edition Four Minis","description":"\u003cdiv class=\"seo-description\"\u003e\n  \u003ch2\u003eLimited-Edition LipSoftie Mini Set\u003c\/h2\u003e\n  \u003cp\u003eDiscover Tower 28 Beauty’s Mini Lil Softies, a limited-edition quartet that adds two brand-new shades exclusive to this kit. Each mini LipSoftie delivers a sheer, buildable tint with a conditioning, glide-on feel, crafted for easy touch-ups and versatile everyday color.\u003c\/p\u003e\n  \u003ch3\u003eWhat’s inside\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eFour mini LipSoftie Tinted Lip Treatments\u003c\/li\u003e\n    \u003cli\u003eTwo shades exclusive to this kit\u003c\/li\u003e\n    \u003cli\u003eTravel-friendly, purse-sized packaging for on-the-go use\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eThis compact, curated set is ideal for experimenting with shade and finish across different scenarios—from early-morning commutes to post-work errands. The four-tube collection invites you to mix and match tones with confidence.\u003c\/p\u003e\n  \u003ch3\u003eTexture, color, and wearability\u003c\/h3\u003e\n  \u003cp\u003eThe LipSoftie formula offers a lightweight, non-sticky glide and a soft gloss that enhances your natural lip tone. The tint is buildable, so you can start with a subtle wash or layer for more definition, depending on mood or moment.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eBuildable tint with a glossy finish\u003c\/li\u003e\n    \u003cli\u003eLightweight, conditioning feel that pairs well with other products\u003c\/li\u003e\n    \u003cli\u003eNon-drying hydration suitable for daily wear\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eWhether you’re refueling your daytime routine or preparing for a night out, this kit offers approachable options without dictating a single look. It’s designed for flexibility across work, casual outings, and social moments.\u003c\/p\u003e\n  \u003ch3\u003eHow to use\u003c\/h3\u003e\n  \u003col\u003e\n    \u003cli\u003eApply directly from the wand for a sheer base.\u003c\/li\u003e\n    \u003cli\u003eLayer to increase color intensity or combine shades for depth.\u003c\/li\u003e\n    \u003cli\u003eReapply after meals or throughout the day to refresh the finish.\u003c\/li\u003e\n  \u003c\/ol\u003e\n  \u003cp\u003eDesigned for beauty lovers who value portability and variety, the Mini Lil Softies set makes it easy to tailor lip color to different outfits, times of day, and personal preferences.\u003c\/p\u003e\n  \u003ch3\u003eWhy choose this set\u003c\/h3\u003e\n  \u003cp\u003eWith two exclusive shades and four travel-friendly minis, you gain versatile options without committing to full-size products. It’s a practical, mid-sized addition to a curated lip routine that favors ease and comfort.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is included in the Tower 28 Mini Lil Softies set?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Four LipSoftie tinted lip treatments in mini sizes, including two shades exclusive to this kit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Are the shades in this set buildable?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, you can layer for more color intensity or wear sheer for a natural look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63260625797469,"sku":"B0DHFXQ2W2","price":38.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-mini-lipsoftie-set-packaging.jpg?v=1769972403"},{"product_id":"tower-28-sos-daily-rescue-facial-spray-calms-irritation-redness-full-travel-size-duo","title":"Tower 28 SOS Daily Rescue Facial Spray — Calms Irritation \u0026 Redness (Full + Travel Size Duo)","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eTower 28 SOS Daily Rescue Facial Spray is a versatile, pH-balanced mist built around hypochlorous acid. It’s designed to calm visible irritation, support redness reduction, and reset the skin’s surface with every spritz. Ideal for flare-ups, post-workout refreshes, or a quick complexion reset between steps, this duo offers both a full-size bottle and a travel-size companion for on-the-go care.\u003c\/p\u003e\n\u003ch3\u003eWhy it stands out\u003c\/h3\u003e\n\u003cp\u003eThis formula centers a naturally occurring ingredient to help soothe the skin without heaviness. It is designed with sensitive skin in mind and carries recognition from leading U.S. skin health organizations. The spray works well on clean skin or over makeup, allowing you to refresh without interrupting your routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCalms visible irritation and may support redness reduction\u003c\/li\u003e\n  \u003cli\u003ePurifies and refreshes without a heavy finish\u003c\/li\u003e\n  \u003cli\u003ePH-balanced, gentle formulation for sensitive skin\u003c\/li\u003e\n  \u003cli\u003eSuitable for daytime use, between steps, or post-workout refresh\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eGently mist on clean, dry skin in the morning and at night, or lightly spritz over makeup during the day to keep skin calm and refreshed. In real-life use, it’s described as helpful for blemishes, sun exposure, rashes, post-workout recovery, or after certain skin procedures.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHold the bottle a few inches from the face and let it dry naturally.\u003c\/li\u003e\n  \u003cli\u003eAvoid direct eye contact; use as part of your routine between serums and moisturizers.\u003c\/li\u003e\n  \u003cli\u003eReapply as needed for ongoing refreshment or comfort during the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe duo and lifestyle fit\u003c\/h3\u003e\n\u003cp\u003eThis two-count set pairs a full-size bottle with a convenient travel-size option, making it easy to keep a calming spritz at home and in your bag. The packaging reflects Tower 28’s focus on safe, high-performance formulas that fit real-life routines.\u003c\/p\u003e\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cp\u003eAfter a gym session, a long flight, or time spent in drying air, a quick spritz can help reset comfort levels. You can use it to refresh skin between steps or to soothe a minor irritation without disrupting your daily makeup or skincare cadence.\u003c\/p\u003e\n\u003ch3\u003eBrand philosophy\u003c\/h3\u003e\n\u003cp\u003eTower 28 was created to address true skin needs with safe, effective formulas and a joyful approach to everyday beauty. This product aligns with that mission by offering a gentle, skin-friendly option that complements a broad range of routines.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Tower 28 SOS Daily Rescue Facial Spray used for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A pH-balanced hypochlorous acid mist designed to calm irritation, reduce visible redness, and refresh skin between steps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use the Tower 28 SOS Daily Rescue Facial Spray?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Mist on clean, dry skin morning and night, or over makeup during the day to refresh and soothe.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63261204316509,"sku":"B0FWX76RBL","price":56.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-sos-daily-rescue-face-spray-bottle.jpg?v=1769977819"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-to-full-coverage-under-eye-brightener-shade-12-pali","title":"Tower 28 Swipe Serum Concealer – Hydrating Medium-to-Full Coverage + Under Eye Brightener (Shade 12 Pali)","description":"\u003ch2\u003eSkin-care infused makeup that covers and cares\u003c\/h2\u003e\n\u003cp\u003eTavor Tower 28 Swipe Serum Concealer delivers a serum-like glide with medium-to-full coverage, designed to neutralize dark circles, redness, and blemishes without settling into dry patches. Shade 12, known as Pali, reads as tan with medium neutral undertones, offering a versatile match for a range of complexions.\u003c\/p\u003e\n\u003ch3\u003eSmart skincare meets makeup\u003c\/h3\u003e\n\u003cp\u003eThe formula emphasizes hydration with hyaluronic acid to support dry areas and centella asiatica to invite a soothing feel. The lightweight cream is non-comedogenic, making it suitable for sensitive, dry, or blemish-prone skin types, while still providing noticeable coverage when you need it.\u003c\/p\u003e\n\u003ch3\u003eUnder the surface science\u003c\/h3\u003e\n\u003cp\u003ePigments are coated in lysine, an amino acid associated with supporting collagen-like behavior and a smoother, more even finish. The result is a natural, skin-like tone that sits softly on the surface while working beneath the surface for a balanced look.\u003c\/p\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe directly with the wand to cover dark circles and spots.\u003c\/li\u003e\n  \u003cli\u003eBlend with fingers, brush, or sponge for your preferred finish.\u003c\/li\u003e\n  \u003cli\u003eSet with GetSet Powder to extend wear.\u003c\/li\u003e\n  \u003cli\u003ePro tip: go one shade lighter to use Swipe as an under-eye brightener.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy shoppers love this concealer\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating feel that avoids heavy or dry-looking patches.\u003c\/li\u003e\n  \u003cli\u003eCalming ingredients ideal for sensitive or dry skin.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula that works with skin, not against it.\u003c\/li\u003e\n  \u003cli\u003eNatural finish that enhances the look of skin without obvious makeup lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTower 28 was inspired by real-life Los Angeles moments, blending dermatologist-approved skin care with bold, joyful makeup for all. If you seek a versatile concealer that can transition from bright under-eye work to light blemish coverage, Swipe Serum Concealer offers a thoughtful option, depending on shade match and skin needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What differentiates Tower 28 Swipe Serum Concealer from typical concealers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Its formula blends skincare with makeup, using hyaluronic acid and centella to hydrate and calm, while delivering buildable coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I choose shade 12 Pali and apply it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 12 Pali is tan with medium neutral undertones; apply directly with the wand, blend, and set with powder as desired.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63261543498077,"sku":"B0CFWCKPJY","price":38.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower28-swipe-serum-concealer-application.jpg?v=1769979451"},{"product_id":"tower28-getset-pressed-pink-setting-powder-talc-free-transfer-proof-for-sensitive-skin","title":"Tower28 GetSet Pressed Pink Setting Powder – Talc-Free, Transfer-Proof for Sensitive Skin","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eTower28 GetSet Pressed Pink Setting Powder is a light, talc-free formula designed to lock in makeup with a silky, skin-friendly feel. Built for all skin types—including sensitive complexions—it blends seamlessly to create a soft matte finish that looks natural rather than flat or cakey.\u003c\/p\u003e\n\u003cp\u003eThis powder works like a setting spray in powder form, delivering a breathable, weightless veil that helps makeup stay in place while remaining gentle on the skin. Its pink hue adds a touch of brightness, making it a versatile choice for daily wear or quick touch-ups.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBlurring and setting: reduces the appearance of texture and pores for a smoother, more even base.\u003c\/li\u003e\n  \u003cli\u003e12-hour wear with transfer and sweat resistance: coated hydrophobic silica helps keep makeup intact through the day.\u003c\/li\u003e\n  \u003cli\u003eSoft matte finish: a silky, lightweight texture that minimizes shine without chalkiness.\u003c\/li\u003e\n  \u003cli\u003eHydrating yet balancing formula: squalane provides light hydration while kaolin clay gently absorbs excess oil.\u003c\/li\u003e\n  \u003cli\u003eSensitive-skin friendly: alcohol-free, fragrance-free, talc-free; hypoallergenic, dermatologist-tested, vegan, and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eDust a small amount over your foundation with a fluffy brush or tap-off excess before applying. Gently press and sweep along the T-zone or any areas prone to shine for a balanced, longer-lasting finish. Reapply as needed during the day, especially in warm or humid conditions.\u003c\/p\u003e\n\u003cp\u003eFor best results, start with a light dusting to avoid a heavy look, then build gradually where you want more longevity. The result is a breathable, soft matte complexion that feels comfortable from morning through evening.\u003c\/p\u003e\n\u003ch3\u003eWhy you might reach for GetSet\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eYou want a talc-free option that helps set makeup and blur texture\u003c\/li\u003e\n  \u003cli\u003eYou need a powder that resists transfer and sweat in daily activities\u003c\/li\u003e\n  \u003cli\u003eYou prefer a gentle formula suitable for sensitive skin\u003c\/li\u003e\n  \u003cli\u003eYou value vegan and cruelty-free cosmetics with dermatologist testing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNote: individual results can vary with skin type, climate, and makeup routine. This description highlights possibilities based on product design and ingredients, not guaranteed outcomes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Tower28 GetSet Pink Setting Powder talc-free and skin-friendly?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Talc-free formula with kaolin clay and squalane; fragrance-free, alcohol-free, hypoallergenic, dermatologist-tested; vegan and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the powder stay in place in real use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Coated hydrophobic silica helps resist transfer and sweat for up to 12 hours; results vary by environment and skin type.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63262553702749,"sku":"B0FDX7HHR7","price":43.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower28-getset-pressed-pink-setting-powder-bottle.jpg?v=1769991132"},{"product_id":"tower-28-jumbo-sos-recovery-face-cream-hydrating-moisturizer-with-hyaluronic-acid-ceramides-16-oz","title":"Tower 28 Jumbo SOS Recovery Face Cream – Hydrating Moisturizer with Hyaluronic Acid \u0026 Ceramides (16 oz)","description":"\u003ch2\u003eHydration and barrier care for daily use\u003c\/h2\u003e\u003cp\u003eIntroducing the Tower 28 Jumbo SOS Recovery Face Cream, a fragrance-free, alcohol-free daily moisturizer designed to hydrate without a greasy finish. Formulated with four types of hyaluronic acid and ceramides, this jumbo-sized cream aims to deliver deep hydration while supporting a calmer, more balanced feel to the skin.\u003c\/p\u003e\u003cp\u003eIn practice, the texture is silky and fast-absorbing, leaving skin soft and comfortable rather than weighed down. The emphasis on gentle care makes it a practical option for those who want reliable hydration without irritation.\u003c\/p\u003e\u003ch3\u003eWhat makes it work\u003c\/h3\u003e\u003cp\u003eKey ingredients center on hydration and barrier support. Multiple hyaluronic acids provide hydration at different depths, while ceramides help seal in moisture. This combination may contribute to a softer texture and a more plump feel after each use, especially when used consistently.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHydration at multiple depths for a fuller, softer touch\u003c\/li\u003e\n\u003cli\u003eCeramides help seal moisture and support skin resilience\u003c\/li\u003e\n\u003cli\u003eTexture that absorbs quickly and layers well with other products\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSkin compatibility\u003c\/h3\u003e\u003cp\u003eThe formula is fragrance-free and alcohol-free, and it’s dermatologist- and ophthalmologist-tested, making it a considerate choice for sensitive or easily irritated skin. It’s designed to be gentle enough for daily use on the face and neck.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply this ceramide moisturizer to the face and neck in the morning and at night as the last step in your routine\u003c\/li\u003e\n\u003cli\u003eFor a complete barrier-repair ritual, layer with SOS Spray and SOS Rescue Serum\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat you may notice\u003c\/h3\u003e\u003cp\u003eWith regular use, you may experience a softer texture, improved suppleness, and a more balanced impression of redness or roughness. The jumbo size is convenient for larger areas and for busy routines, especially during seasonal changes or longer days when skin can feel challenged. Keep in mind results can vary by skin type and routine.\u003c\/p\u003e\u003cp\u003eBrand philosophy emphasizes safe, high-performance formulas that respect real skin needs. Tower 28 aims to combine dermatologist-approved care with a joyful approach to daily skincare, making effective products accessible for all.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Tower 28 Jumbo SOS Recovery Face Cream best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A fragrance-free, alcohol-free moisturizer that hydrates deeply, soothes irritation, and supports a healthier-looking skin barrier for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use this jumbo SOS Recovery Cream?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to face and neck morning and night; for best results, layer with SOS Spray and SOS Rescue Serum.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63274315645277,"sku":"B0CBT27HCY","price":87.07,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-jumbo-sos-recovery-face-cream-bottle-front.jpg?v=1770070056"},{"product_id":"tower-28-beachplease-cream-blush-tinted-lip-balm-vegan-non-comedogenic","title":"Tower 28 BeachPlease Cream Blush + Tinted Lip Balm – Vegan \u0026 Non-Comedogenic","description":"\u003ch3\u003eOne versatile product for cheeks and lips\u003c\/h3\u003e\n\u003cp\u003eBeachPlease merges makeup with skincare sensibilities to deliver a dewy, sun-kissed glow on the cheeks while also coloring the lips with a juicy tint. The shade After Hours reads as a luminous berry that stays light on the skin, avoiding heaviness or obvious lines. This multi-use balm is silicone-free, designed to melt into skin for a natural look that moves with your day, whether you are running errands or meeting friends after hours.\u003c\/p\u003e\n\u003ch3\u003eSkin-Smart formula and clean ingredients\u003c\/h3\u003e\n\u003cp\u003eThe formula is non comedogenic and infused with soothing aloe vera and antioxidant green tea extracts. It provides pigment without clogging pores, making it a thoughtful option for sensitive or breakout-prone skin. The product is vegan and fragrance-free, with no alcohol or essential oils, aligning with a straightforward, clean beauty approach. Packaging highlights sustainability with 50 percent post-consumer recycled plastic content as part of a broader commitment to responsible design.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilicone-free tint that blends for a seamless, natural glow\u003c\/li\u003e\n  \u003cli\u003eNon comedogenic and formulated with aloe vera and green tea extracts\u003c\/li\u003e\n  \u003cli\u003eVegan, fragrance-free, and free from alcohol and essential oils\u003c\/li\u003e\n  \u003cli\u003eMinimal, eco-minded packaging using recycled plastic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cp\u003eTap a small amount onto the apples of the cheeks and blend with your fingertips for an easy beach-day glow. For more color, switch to a brush for a diffused finish. You can also layer BeachPlease with GetSet Powder Blush to intensify the payoff while keeping the glow alive on both cheeks and lips.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTap and blend with fingers for a soft, radiant flush\u003c\/li\u003e\n  \u003cli\u003eUse a brush to diffuse and build depth\u003c\/li\u003e\n  \u003cli\u003eLayer with GetSet Powder Blush for bolder color\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGood. Clean. Fun. Always. Tower 28 was inspired by Los Angeles living and built around real skin needs. The brand aims to blend dermatologist-friendly skincare with bold, joyful beauty for all, focusing on safe, high-performance formulas that celebrate everyday moments without pressuring outcomes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is BeachPlease Cream Blush + Tinted Lip Balm and who is it for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A versatile, silicone-free tint for cheeks and lips; designed for sensitive skin and those seeking a dewy, natural glow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use BeachPlease for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Tap with fingers on cheeks and lips; build color with light layers; blend with a brush for diffused finish or pair with GetSet Powder Blush for more payoff.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63339539693917,"sku":"B0BVGD1345","price":34.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-beachplease-cream-blush-tube.jpg?v=1770482078"},{"product_id":"tower-28-sculptino-cream-contour-foolproof-matte-bronzer-hammer-medium-tan-neutral","title":"Tower 28 Sculptino Cream Contour – Foolproof Matte Bronzer (Hammer, Medium Tan Neutral)","description":"\u003cdiv\u003e\n  \u003ch2\u003eEffortless Sculpting with a Cream Bronzer You Can Trust\u003c\/h2\u003e\n  \u003cp\u003eTower 28 Sculptino Cream Contour is designed to create natural dimension with a soft-matte finish. The shade Hammer is a medium tan neutral undertone, chosen to blend seamlessly with a range of medium tan complexions without appearing muddy or orange. This makes everyday sculpting feel intuitive rather than technical.\u003c\/p\u003e\n  \u003cp\u003eNon-Comedogenic \u0026amp; Sensitive-Skin Safe — The formula leans on skincare-inspired ingredients. Aloe vera helps soothe, while green tea extracts provide gentle antioxidant support, allowing the product to glide on without clogging pores. The result is contour that adds dimension and lift while prioritizing skin comfort, especially for sensitive or breakout-prone skin types.\u003c\/p\u003e\n  \u003cp\u003eVegan, Fragrance-Free, Clean Formulation — Sculptino is vegan and cruelty-free, formulated without fragrance, alcohol, or essential oils. The packaging is crafted with 50% post-consumer recycled plastic, reflecting a sustainable approach that fits into real daily routines.\u003c\/p\u003e\n  \u003ch3\u003eWhy Shoppers Love Sculptino\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eFoolproof intensity with neutral tones and a soft-matte finish that blends without muddying or orange hues.\u003c\/li\u003e\n    \u003cli\u003eBuildable coverage lets you define cheekbones, jawline, or hairline from subtle to more defined.\u003c\/li\u003e\n    \u003cli\u003eNon-comedogenic formula with aloe vera and green tea supports comfortable wear on sensitive or breakout-prone skin.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cul\u003e\n    \u003cli\u003eVegan, fragrance-free design with no essential oils aligns with a clean makeup approach.\u003c\/li\u003e\n    \u003cli\u003ePackaging uses 50% post-consumer recycled plastic for a more sustainable choice on your shelf.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eHow to Use for Defined, Natural Results\u003c\/h3\u003e\n  \u003cp\u003eSwipe Sculptino along cheekbones, jawline, or hairline and blend with fingers or a brush. Start light and build gradually to define or keep it subtle for a natural look.\u003c\/p\u003e\n  \u003cp\u003eIn practice, the creamy formula glides on smoothly, allowing for effortless blending and a believable lift that suits everyday wear or a quick desk-to-dinner routine.\u003c\/p\u003e\n  \u003ch3\u003eReal-Life Benefit Snapshot\u003c\/h3\u003e\n  \u003cp\u003eFrom a casual morning routine to an evening out, Sculptino offers a versatile option that combines easy blending with a reliable finish. The neutral Hammer shade works with warm or cool undertones, helping you achieve balanced sculpt without overdoing it.\u003c\/p\u003e\n  \u003cp\u003eBrand Ethos — Tower 28 draws inspiration from Los Angeles life and a skin-first mindset. The brand blends dermatologist-approved skincare with bold, joyful makeup designed for sensitive skin and diverse beauty needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Sculptino suitable for sensitive or acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s non-comedogenic, fragrance-free, and includes aloe vera and green tea extracts for gentle wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I apply Sculptino for a natural look?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Swipe along cheekbones, jawline, and hairline; blend with fingers or a brush; layer lightly for subtle definition.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63340612583773,"sku":"B0CCPH28SN","price":34.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-sculptino-cream-contour-hammer-swirl.jpg?v=1770488957"},{"product_id":"tower-28-sos-gel-facial-cleanser-hydrating-fragrance-free-face-wash-for-sensitive-skin","title":"Tower 28 SOS Gel Facial Cleanser – Hydrating, Fragrance-Free Face Wash for Sensitive Skin","description":"\u003ch2\u003eEffortless, everyday cleansing for sensitive skin\u003c\/h2\u003e\n\u003cp\u003eMeet the Tower 28 SOS Gel Facial Cleanser, a fragrance-free, hydrating gel that removes makeup, SPF, and surface grime in one simple step. Designed with sensitive skin in mind, it cleanses without stinging the eyes or leaving skin tight, making it a solid daily ritual.\u003c\/p\u003e\n\u003cp\u003eIts soothing blend brings together aloe vera, oat extract, and mineral electrolytes to help calm irritation, replenish moisture, and leave skin feeling soft, balanced, and comfortable after cleansing.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGently removes makeup, SPF, and dirt in one wash\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and ophthalmologist-tested, suitable for sensitive or reactive skin\u003c\/li\u003e\n  \u003cli\u003epH-balanced formula with aloe vera, oat extract, and minerals for hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow this fits into your routine\u003c\/h3\u003e\n\u003cp\u003eUsed morning and night, massage onto damp skin and rinse well. As the first step in your Tower 28 routine, it pairs beautifully with SOS Spray and Recovery Cream to support a calm, balanced complexion from start to finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrates without stripping, helping skin feel comfortable after cleansing\u003c\/li\u003e\n  \u003cli\u003eSafe for daily use and gentle around the eyes\u003c\/li\u003e\n  \u003cli\u003eSupports a complete routine when paired with other SOS products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life usage ideas\u003c\/h3\u003e\n\u003cp\u003ePerfect for busy mornings, post-workout refreshes, or quick travel skincare. The fragrance-free, sensitive-skin approach aligns with a practical, everyday beauty ritual that prioritizes comfort and performance.\u003c\/p\u003e\n\u003ch3\u003eAbout Tower 28\u003c\/h3\u003e\n\u003cp\u003eGood. Clean. Fun. Always. Tower 28 blends dermatologist-approved care with bold, joyful beauty designed for real skin needs. This cleanser reflects the brand’s commitment to safe, high-performance formulas that support sensitive skin without compromise.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 SOS Gel Cleanser fragrance-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The cleanser is fragrance-free and ophthalmologist-tested for sensitive skin, while removing makeup, SPF, and impurities in one wash.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use Tower 28 SOS Gel Cleanser?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage onto damp skin, rinse thoroughly, and follow with SOS Spray and Recovery Cream for balanced, calm skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63340613730653,"sku":"B0F1DF18W6","price":34.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-sos-gel-cleanser-bottle-front.jpg?v=1770488986"},{"product_id":"tower-28-beachplease-cream-blush-lip-tint-in-rush-hour-2-in-1-dewy-glow","title":"Tower 28 BeachPlease: Cream Blush + Lip Tint in Rush Hour – 2-in-1 Dewy Glow","description":"\u003ch2\u003eTwo-in-One Glow: BeachPlease blends cheek and lip color\u003c\/h2\u003e\n\u003cp\u003eTower 28 BeachPlease Cream Blush + Tinted Lip Balm in Rush Hour delivers a creamy, silicone-free formula that melts into skin for a soft, dewy finish. The shade Rush Hour is a luminous peach designed to brighten the complexion with a sun-kissed hint. This versatile tint works as a cheek color and a lip tint, giving you a natural-looking glow wherever you are.\u003c\/p\u003e\n\u003cp\u003eBuilt with skincare-inspired ingredients, BeachPlease uses aloe vera and green tea extracts to provide a refreshing, lightweight feel without clogging pores. The product is vegan and cruelty-free, and it’s formulated without fragrance, alcohol, or essential oils. The brand also emphasizes sustainability by packaging BeachPlease with 50% post-consumer recycled plastic, aligning with a thoughtful beauty routine.\u003c\/p\u003e\n\u003ch3\u003eWhy shoppers love BeachPlease\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMulti-use cream formula colors cheeks and lips with a single product\u003c\/li\u003e\n  \u003cli\u003eSilicone-free and non-cakey, leaving a natural, dewy glow\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic and gentle for sensitive or breakout-prone skin\u003c\/li\u003e\n  \u003cli\u003eAloe vera and green tea hydrate without heaviness\u003c\/li\u003e\n  \u003cli\u003eVegan, fragrance-free, alcohol-free, essential-oil-free, and cruelty-free\u003c\/li\u003e\n  \u003cli\u003eEco-friendly packaging using 50% post-consumer recycled plastic\u003c\/li\u003e\n  \u003cli\u003eEasy to apply: tap with fingers for a soft finish or diffuse with a brush\u003c\/li\u003e\n  \u003cli\u003eLayerable with GetSet Powder Blush for bolder color payoff\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use BeachPlease for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTap a small amount onto cheeks and lips with clean fingers, then blend until seamless\u003c\/li\u003e\n  \u003cli\u003eBuild color gradually; switch to a brush for a diffused, sunlit glow\u003c\/li\u003e\n  \u003cli\u003eFor more drama, layer BeachPlease with GetSet Powder Blush\u003c\/li\u003e\n  \u003cli\u003eFinish with a light powder to extend wear while preserving glow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn real life, BeachPlease is the kind of product that travels well and adapts to day-to-night routines. The compact 0.16 oz size fits into a mini bag for quick touch-ups, while the creamy texture avoids a heavy feel. The shade Rush Hour brings warmth to many skin tones under natural daylight, catching light for a lively, healthy-looking flush. This product invites experimentation: use it sparingly for a sheer glow or build gradually for a more noticeable color without sacrificing skin-like radiance.\u003c\/p\u003e\n\u003cp\u003eTower 28 embodies a sunny, West Coast sensibility: good, clean, and fun cosmetics designed with real skin needs in mind. The brand blends skincare familiarity with makeup performance, offering a safe option that complements sensitive or reactive skin. While results may vary, BeachPlease provides a flexible approach to color and texture, encouraging you to explore what feels comfortable and confidently you.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is BeachPlease suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It uses aloe vera and green tea, is fragrance-free and non-comedogenic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply BeachPlease for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Tap with clean fingers on cheeks and lips; build color; pair with GetSet Powder for more glow.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63340705415517,"sku":"B09YH38JMQ","price":34.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower28-beachplease-cream-blush-rush-hour-swatches.jpg?v=1770490724"},{"product_id":"tower-28-beachplease-cream-blush-tinted-lip-balm-golden-hour-vegan-non-comedogenic-0-16-oz","title":"Tower 28 BeachPlease Cream Blush + Tinted Lip Balm – Golden Hour, Vegan \u0026 Non-Comedogenic (0.16 oz)","description":"\u003cdiv\u003e\n  \u003ch2\u003eMeet BeachPlease: a 2‑in‑1 glow for lips and cheeks\u003c\/h2\u003e\n  \u003cp\u003eBeachPlease combines a creamy blush with a tinted lip balm in one portable tube. Inspired by warm coastal sunsets, the Golden Hour shade delivers a soft, sun‑kissed wash that feels lightweight and comfortable from morning to night.\u003c\/p\u003e\n  \u003cp\u003eThis multitasking formula emphasizes skin‑friendly ingredients and mindful beauty standards, delivering color without heaviness. It’s designed for easy, on‑the‑go touchups that still look polished.\u003c\/p\u003e\n  \u003ch3\u003eKey benefits and ingredients\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSUNKISSED FLUSH:\u003c\/strong\u003e Blendable and buildable color inspired by coastal sunsets; seven shade options to choose from.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSKIN‑LOVING INGREDIENTS:\u003c\/strong\u003e Aloe vera and green tea calm and hydrate; mango seed butter nourishes lips; no mineral oils, petroleum, or silicones.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSAFE FOR SENSITIVE SKIN:\u003c\/strong\u003e Non‑comedogenic, fragrance‑free, cruelty‑free, dermatologist‑approved, and third‑party tested; EU compliant vegan formula.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHOW IT WORKS:\u003c\/strong\u003e Tap, blend, and layer on lips and cheeks for a sheer wash or bolder color with a dewy finish.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eReal‑life uses and application tips\u003c\/h3\u003e\n  \u003cp\u003eDot a little on the apples of the cheeks and blend upward for a healthy glow. Tap a touch on the lips for a hint of tint, then build as desired. The compact tube is ideal for travel, gym bags, or quick changes between day and night looks.\u003c\/p\u003e\n  \u003ch3\u003eWho is BeachPlease for?\u003c\/h3\u003e\n  \u003cp\u003eIdeal for anyone seeking a simple, dual‑purpose makeup product that feels light on the skin. The clean, vegan formulation and fragrance‑free option appeal to sensitive or reactive skin routines while still delivering versatile color and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 BeachPlease safe for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. This non-comedogenic, fragrance-free formula is dermatologist-approved and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use BeachPlease for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Tap, blend, and layer on lips and cheeks for buildable color and a dewy finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63340705448285,"sku":"B09YH1HP7D","price":34.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower28-beachplease-cream-blush-tinted-lip-balm-golden-hour-01.jpg?v=1770490718"},{"product_id":"tower-28-beachplease-cream-blush-tinted-lip-balm-power-hour-multi-use-dewy-tint","title":"Tower 28 BeachPlease Cream Blush + Tinted Lip Balm – Power Hour Multi-Use Dewy Tint","description":"\u003cp\u003eMeet BeachPlease from Tower 28—a versatile, skin-loving tint that blends cream blush and lip color in one easy step. The Power Hour shade is a luminous terracotta that works with many skin tones, giving cheeks and lips a natural, radiant glow without heaviness. This silicone-free formula melts into skin, leaving behind a fresh, sun-kissed finish that looks effortless from first swipe to the end of the day.\u003c\/p\u003e\n\u003ch3\u003eWhy BeachPlease stands out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAments for everyday skin: a dual-use product that serves as a cheek shimmer and a lip color in a single tube.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic and sensitive-skin friendly: infused with aloe vera and green tea extracts to support a comfortable, breathable feel.\u003c\/li\u003e\n  \u003cli\u003eVegan and fragrance-free: clean, cruelty-free makeup designed for mindful routines, with packaging that minimizes waste by using recycled materials.\u003c\/li\u003e\n  \u003cli\u003eSimple, skin-friendly application: silicone-free and easy to blend with fingers for a sunlit glow; buildable for more color as desired.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTap BeachPlease onto cheeks and lips with clean fingers, then blend in circular motions for a natural flush.\u003c\/li\u003e\n  \u003cli\u003eFor a softer finish, use a brush to diffuse the color; layer with GetSet Powder Blush to amplify the payoff.\u003c\/li\u003e\n  \u003cli\u003eKeep it lightweight on days you want a barely-there radiance, or build color for a bolder, statement glow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eLiving with BeachPlease\u003c\/h3\u003e\n\u003cp\u003eInspired by Los Angeles skin needs, BeachPlease merges skincare-inspired benefits with joyful color payoff. The formula centers on safe, high-performance makeup that sits comfortably on sensitive or breakout-prone skin, without fragrance, alcohol, or essential oils. Packaging highlights sustainability with 50% post-consumer recycled plastic, aligning everyday beauty with eco-friendly choices.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is BeachPlease suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is non-comedogenic, fragrance-free, vegan, and designed to be gentle while delivering color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use BeachPlease for cheeks and lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Tap with clean fingers to cheeks and lips; build with light layers or blend for a diffused, healthy glow.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63340705579357,"sku":"B09YGCCD16","price":34.41,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-beachplease-cream-blush-swirl-closeup.jpg?v=1770490711"},{"product_id":"tower-28-beachplease-cream-blush-tinted-lip-balm-office-hours-vegan-non-comedogenic","title":"Tower 28 BeachPlease Cream Blush + Tinted Lip Balm – Office Hours (Vegan, Non-Comedogenic)","description":"\u003ch2\u003eMeet BeachPlease: a versatile, skin-loving tint\u003c\/h2\u003e\n\u003cp\u003eTower 28 BeachPlease blends a multi-use cream blush with a tinted lip balm into one easy, silicone-free formula. The texture melts into skin, yielding a dewy glow and a soft, sun-kissed wash of color. In Office Hours, the shade reads as a luminous mauve that suits a range of skin tones.\u003c\/p\u003e\n\u003cp\u003eDesigned to feel lightweight and breathable, BeachPlease pairs pigment with skin-care-inspired ingredients for a polished everyday finish.\u003c\/p\u003e\n\u003ch3\u003eSkin-first formula\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMulti-use: cream blush plus lip tint delivers a cohesive blush and lip color in one swipe.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free and pigment-rich, it blends without cakiness or harsh edges.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic and safe for sensitive or breakout-prone skin, with soothing aloe vera and antioxidant green tea.\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free; fragrance-free, alcohol-free, and free of essential oils.\u003c\/li\u003e\n  \u003cli\u003ePackaging features 50% post-consumer recycled plastic as part of a sustainability effort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTap the product onto cheeks and lips with clean fingers, then blend for a natural, sun-kissed glow.\u003c\/li\u003e\n  \u003cli\u003eFor more color, apply in light layers or use a brush for a diffused finish.\u003c\/li\u003e\n  \u003cli\u003eFor a bolder payoff, layer BeachPlease with GetSet Powder Blush.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-world wear and care\u003c\/h3\u003e\n\u003cp\u003eWhether you’re keeping your routine simple during a busy workday or enhancing a weekend look, BeachPlease offers a flexible approach to color and glow without heavy makeup. The shade Office Hours provides a luminous mauve that pairs well with many undertones, while the formula stays skin-friendly and easy to reapply as needed.\u003c\/p\u003e\n\u003ch3\u003eBrand ethos and sustainability\u003c\/h3\u003e\n\u003cp\u003eTower 28 blends dermatologist-inspired skincare with bold, joyful beauty. BeachPlease is clean, vegan, and cruelty-free, with a focus on safe formulas for sensitive skin and a commitment to responsible packaging.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is BeachPlease suitable for sensitive or breakout-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. BeachPlease is non-comedogenic, fragrance-free, and designed for sensitive or breakout-prone skin, with aloe vera and green tea to help soothe without clogging pores.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I apply BeachPlease for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Tap or blend with fingers for a natural glow on cheeks and lips; layer for more color or pair with GetSet Powder Blush for bolder payoff.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63340771377501,"sku":"B0BBH7NBMP","price":34.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower28-beachplease-cream-blush-office-hours.jpg?v=1770491453"},{"product_id":"tower-28-beachplease-cream-blush-tinted-lip-balm-happy-hour-coral-pink-2-in-1-vegan-non-comedogenic","title":"Tower 28 BeachPlease Cream Blush + Tinted Lip Balm – Happy Hour Coral Pink, 2-in-1 Vegan, Non-Comedogenic","description":"\u003ch3\u003eMeet BeachPlease by Tower 28\u003c\/h3\u003e\n\u003cp\u003eBeachPlease is a versatile 2‑in‑1 cream blush and tinted lip balm designed to give cheeks and lips a dewy, sun‑kissed glow. The coral pink shade Happy Hour blends softly into skin, offering color without a heavy feel or chalky finish. This multi‑use formula aims to simplify routines while delivering visible warmth and a healthy radiance.\u003c\/p\u003e\n\u003ch3\u003eA two‑in‑one you can take anywhere\u003c\/h3\u003e\n\u003cp\u003eUse BeachPlease on the go for a quick lift and a touch of color. A fingertip application adds a luminous wash to cheeks, while a light dab on lips provides a natural tint. For more intensity, reach for a brush to diffuse the pigment or layer with GetSet Powder Blush for a bolder payoff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMulti‑use cream blush and tinted lip balm that melts into skin without cakiness or harsh lines\u003c\/li\u003e\n  \u003cli\u003eLeaves a radiant, sun‑kissed glow and doubles as a lip color\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n  \u003cli\u003eNon‑comedogenic pigment designed for sensitive or breakout‑prone skin\u003c\/li\u003e\n  \u003cli\u003eAloe vera and green tea extracts provide a skincare‑inspired base\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClean beauty and sustainable packaging\u003c\/h3\u003e\n\u003cp\u003eBeachPlease is vegan, fragrance‑free, and free of alcohol and essential oils, aligning with a gentle, skin‑friendly approach. Packaging is made with 50% post‑consumer recycled plastic, reflecting an ongoing commitment to sustainability.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTap the product onto cheeks and lips with clean fingers for a soft, hydrated glow\u003c\/li\u003e\n  \u003cli\u003eFor more color, blend with a brush or layer with GetSet Powder Blush for a bolder look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy shoppers love BeachPlease\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for sensitive skin with non‑clogging pigment\u003c\/li\u003e\n  \u003cli\u003eTwo‑in‑one convenience that reduces clutter in makeup bags\u003c\/li\u003e\n  \u003cli\u003eVegan, fragrance‑free formula aligned with clean beauty values\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGood. Clean. Fun. Always. BeachPlease embodies Tower 28's LA‑inspired approach to real‑skin beauty, blending safe, high‑performance formulae with joyful self‑expression.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is BeachPlease suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It features aloe vera and green tea and is non-comedogenic, fragrance-free, and vegan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use BeachPlease for cheeks and lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Tap with fingers or blend with a brush for a dewy glow; layer to build color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63341013303645,"sku":"B0BVGH6Q2N","price":34.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower28-beachplease-cream-blush-tinted-lip-balm-swatch.jpg?v=1770494593"},{"product_id":"tower-28-lipsoftie-tinted-lip-balm-dulce-de-leche-hydrating-glossy-lip-treatment","title":"Tower 28 LipSoftie Tinted Lip Balm - Dulce De Leche | Hydrating Glossy Lip Treatment","description":"\u003cp\u003eDiscover Tower 28 LipSoftie Tinted Lip Balm Treatment in Dulce De Leche—a hydrating, glossy balm that glides on smoothly for everyday wear. This formula blends the care of a lip mask with a sheer tint, designed for sensitive lips that appreciate gentleness plus color.\u003c\/p\u003e\u003cp\u003eThe cushiony, non-sticky texture delivers immediate comfort and long-lasting hydration without a waxy residue. The dewy finish enhances your natural lip tone while keeping lips soft and comfortable from morning to night.\u003c\/p\u003e\u003ch3\u003eTexture, feel, and everyday use\u003c\/h3\u003e\u003cp\u003eExperience a plush, balm-like glide that never sticks or feels tacky. The formula stays comfortable through meals and conversations, making it suitable for daily wear and quick touch-ups on the go.\u003c\/p\u003e\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUltra-nourishing hydration with a plush, non-sticky finish\u003c\/li\u003e\n\u003cli\u003eSheer nude tint in Dulce de Leche for a natural glow\u003c\/li\u003e\n\u003cli\u003eDermatologist-tested and suitable for sensitive skin\u003c\/li\u003e\n\u003cli\u003eFragrance-free tint options with food-grade flavors to minimize drying risk\u003c\/li\u003e\n\u003cli\u003eOvernight lip care to support hydration by morning\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSkin-loving ingredients boost moisture. LipSoftie is formulated with jojoba oil and shea butter to help soften and seal in hydration.\u003c\/p\u003e\u003cp\u003eShade options and flavor notes\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDulce de Leche offers a soft nude tint that flatters many skin tones\u003c\/li\u003e\n\u003cli\u003eOther shades include Vanilla, Watermelon Kiwi, Ube Vanilla, Blood Orange Vanilla\u003c\/li\u003e\n\u003cli\u003eAll shades provide a sheer wash of color without heavy gloss, ideal for daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFragrance and flavor notes\u003c\/h3\u003e\u003cp\u003eFlavors are food-grade and fragrance-free to prevent drying, with Vanilla, Watermelon Kiwi, Dulce de Leche, Ube Vanilla, and Blood Orange Vanilla available.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply generously to clean lips, anytime you want hydration, comfort, and a healthy-looking glow. For overnight care, apply a generous layer before bed to support hydration the next morning.\u003c\/p\u003e\u003ch3\u003eWho is LipSoftie for?\u003c\/h3\u003e\u003cp\u003eAnyone seeking a gentle, non-sticky lip product with a touch of color and a dewy finish, especially those with sensitive or easily irritated lips.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is LipSoftie Tinted Lip Balm Treatment?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A cushiony, non-sticky lip balm with a sheer tint for hydrated, glossy lips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use LipSoftie for day and night care?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply generously during the day; for overnight hydration, apply a generous layer before bed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63350554526045,"sku":"B0CWHHBMP4","price":30.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-lipsoftie-dulce-de-leche-swatch.jpg?v=1770576677"},{"product_id":"tower-28-lipsoftie-tinted-lip-balm-treatment-hydrating-glossy-balm-overnight-mask-watermelon-kiwi-0-38-oz","title":"Tower 28 LipSoftie Tinted Lip Balm Treatment – Hydrating Glossy Balm \u0026 Overnight Mask (Watermelon Kiwi, 0.38 oz)","description":"\u003ch2\u003eHydration that glows with a touch of color\u003c\/h2\u003e\u003cp\u003eTower 28 LipSoftie Tinted Lip Balm Treatment blends the comforting feel of a lip mask with the everyday practicality of a tinted balm. In Watermelon Kiwi, you get a sheer pink wash that glides on with a plush, non-sticky slip and a dewy finish. The compact 0.38 oz tube travels well for on-the-go touch-ups at home, work, or while you’re out and about, helping lips feel nourished without heaviness.\u003c\/p\u003e\u003cp\u003eTwo hero ingredients cushion and moisturize: jojoba oil and shea butter. They work together to support lips that can feel dry or irritated, delivering a comfortable, soft look that remains smooth rather than flaky, even when the weather shifts.\u003c\/p\u003e\u003cp\u003eFlavor is food-grade and fragrance-free to minimize drying, offering a natural, subtly sweet note without overpowering scent. The sheer color works with a wide range of skin tones and schedules, making LipSoftie a versatile addition to a busy routine.\u003c\/p\u003e\u003ch3\u003eWhat LipSoftie delivers\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNon-sticky, cushiony soft glide with a dewy finish for daily wear\u003c\/li\u003e\n\u003cli\u003eUltra-nourishing hydration designed for sensitive lips with long-lasting comfort\u003c\/li\u003e\n\u003cli\u003eSheer pink tint with a natural flavor from food-grade ingredients, fragrance-free to help prevent drying\u003c\/li\u003e\n\u003cli\u003eDermatologist-tested and NAS-recognized as gentle for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use LipSoftie\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply generously for hydrated, smooth lips anytime, anywhere\u003c\/li\u003e\n\u003cli\u003eFor overnight lip care, layer a thicker amount before bed to support morning softness\u003c\/li\u003e\n\u003cli\u003eReapply during the day to refresh color and a glossy finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhile not a replacement for medical treatment, LipSoftie can be a flexible companion in your lip care routine, offering a casual splash of color, comfortable hydration, and touch-up convenience.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is LipSoftie Lip Balm Treatment best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A hydrating gloss-like balm with a sheer tint for everyday wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is LipSoftie suitable for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Dermatologist-tested and recognized by the National Eczema Association as gentle for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63350564454749,"sku":"B0CWHFT17Y","price":30.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-lipsoftie-watermelon-kiwi-front.jpg?v=1770576720"},{"product_id":"tower-28-lipsoftie-tinted-lip-balm-treatment-hydrating-glossy-balm-overnight-lip-mask-sos-vanilla","title":"Tower 28 LipSoftie Tinted Lip Balm Treatment – Hydrating Glossy Balm + Overnight Lip Mask, SOS Vanilla","description":"\u003ch2\u003eHydration that feels indulgent, not heavy\u003c\/h2\u003e\n\u003cp\u003eLipSoftie blends the comforting feel of a lip balm with the brightness of a glossy finish. In SOS Vanilla, it delivers a soft, cushiony moisture layer that helps lips feel smoother and subtly plumped. This is a ritual you can reach for during a busy day or as a calming overnight care routine.\u003c\/p\u003e\n\u003ch3\u003eWhat you get\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-sticky, cushiony-soft texture that glides on smoothly and leaves a dewy gloss finish.\u003c\/li\u003e\n  \u003cli\u003eDeep hydration that lasts, with a formula designed to comfort even very dry or irritated lips.\u003c\/li\u003e\n  \u003cli\u003eFood-grade flavors provide a gentle hint of sweetness while keeping the experience fragrance-free to reduce drying risk.\u003c\/li\u003e\n  \u003cli\u003eDermatologist-tested and recognized for sensitive skin, offering reassurance during daily use or extended wear.\u003c\/li\u003e\n  \u003cli\u003eVersatile use: as a tinted lip balm for daytime wear and as an overnight lip treatment for replenish-and-repair sessions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow LipSoftie fits into your routine\u003c\/h3\u003e\n\u003cp\u003eApply LipSoftie generously to lips anytime you want instant comfort or a subtle glossy tint. Use it at night to support a more hydrated surface by morning, or layer it under a lip color for a smooth, cushiony base.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDuring the day: reapply as a lightweight, nourishing boost for soft, shiny lips.\u003c\/li\u003e\n  \u003cli\u003eAt night: leverages the overnight repair concept to help lips feel refreshed by morning.\u003c\/li\u003e\n  \u003cli\u003eOn-the-go: convenient enough for quick touch-ups between tasks or meetings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFlavors and finish\u003c\/h3\u003e\n\u003cp\u003eLipSoftie Lip Balm comes in variants like SOS Vanilla and other flavor-forward options, all designed to feel light on the lips while delivering a gentle glossy finish. The formulas use food-grade flavors and are fragrance-free to help minimize drying for daily wear.\u003c\/p\u003e\n\u003ch3\u003eWho might enjoy LipSoftie\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone with dry, sensitive, or chapped lips who wants a soothing, non-waxy balm that glides on smoothly and provides lasting hydration with a touch of sheen. It’s a practical choice for campus, commuting, or nights away from home.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is LipSoftie suitable for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. LipSoftie is dermatologist-tested and designed for sensitive, chapped lips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can LipSoftie be used as an overnight lip mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it doubles as an overnight treatment to help lock in moisture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63350564487517,"sku":"B0CWHG2L7K","price":30.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-lipsoftie-vanilla-glossy-balm-swatch.jpg?v=1770576722"},{"product_id":"tower-28-lipsoftie-tinted-lip-balm-treatment-hydrating-glossy-balm-overnight-lip-mask-blood-orange-vanilla-0-38-oz","title":"Tower 28 LipSoftie Tinted Lip Balm Treatment — Hydrating Glossy Balm + Overnight Lip Mask (Blood Orange Vanilla, 0.38 oz)","description":"\u003cdiv\u003e\n  \u003ch2\u003eExperience LipSoftie: Hydration, Shine, and Gentle Care\u003c\/h2\u003e\n  \u003cp\u003eTower 28 LipSoftie Tinted Lip Balm Treatment blends the moisture of a lip mask with the slip of a balm, delivering a comfortable, nourished feel that lasts through daily activities. The Blood Orange Vanilla shade offers a sheer wash of color that enhances your natural lip tone without heaviness.\u003c\/p\u003e\n  \u003cp\u003eThis formula emphasizes a fragrance-free experience with food-grade flavors, designed to minimize drying and maintain a soft, supple look. It contains jojoba oil and shea butter to support lips that crave daily softness and a touch of gloss.\u003c\/p\u003e\n  \u003ch3\u003eWhat makes LipSoftie special\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eNon-sticky, cushiony texture with a dewy finish that wears well from morning to night.\u003c\/li\u003e\n    \u003cli\u003eSheer red tint adds natural color without heavy pigment.\u003c\/li\u003e\n    \u003cli\u003eFood-grade flavors and fragrance-free design to help keep lips comfortable.\u003c\/li\u003e\n    \u003cli\u003eDermatologist-tested and National Eczema Association–recognized for sensitive skin compatibility.\u003c\/li\u003e\n    \u003cli\u003eOvernight lip care: use as a mask to support hydrated, refreshed lips by morning.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eHow to use\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eApply generously for hydrated, smooth lips any time of day.\u003c\/li\u003e\n    \u003cli\u003eWear alone for a glossy look or layer under other lip products for added comfort.\u003c\/li\u003e\n    \u003cli\u003eApply before bed as an overnight treatment to help maintain moisture.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eWhy shoppers love LipSoftie\u003c\/h3\u003e\n  \u003cp\u003eWith a lightweight, plush feel, this balm delivers a sheer tint and nourishing slip without heaviness. Its compact tube makes it a handy travel companion for daily routines, commutes, or bedtime care.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is LipSoftie suitable for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. LipSoftie uses a cushiony, non-sticky feel with jojoba oil and shea butter, and is dermatologist-tested.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shades are available in LipSoftie?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Blood Orange Vanilla is the featured sheer red tint; other flavors include Vanilla, Watermelon Kiwi, Dulce de Leche, and Ube Vanilla.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63350564520285,"sku":"B0CWHH75WR","price":30.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-lipsoftie-blood-orange-vanilla-tint-application.jpg?v=1770576721"},{"product_id":"tower-28-oneliner-multi-use-lip-eye-cheek-pencil-chocolate-brown","title":"Tower 28 OneLiner Multi-Use Lip, Eye \u0026 Cheek Pencil – Chocolate Brown","description":"\u003ch2\u003eOneLiner: The all-in-one makeup pencil you can reach for any day\u003c\/h2\u003e\n\u003cp\u003eTower 28 OneLiner reimagines a traditional pencil as a versatile beauty tool that definitions lips, shapes eyes, and adds a touch of color to the cheeks with remarkable ease. The formula is creamy and glide-friendly, delivering crisp lip lines or a softly diffused look without tugging. It blends smoothly, sets to a matte finish, and stays put as you move from morning to evening engagements.\u003c\/p\u003e\n\u003cp\u003eThe design emphasizes sensitivity and care: a lightweight, hydrating feel thanks to shea butter and marula oil helps lips stay supple, while the transfer-resistant nature of the color helps maintain a polished appearance across activities—from a quick coffee run to late-night plans. This pencil isn’t just a lip liner; it’s a multi-tasking tool that can outline lips, serve as an all-over matte base, or provide a soft definition to the eyes for a cohesive, monochromatic look.\u003c\/p\u003e\n\u003cp\u003eBecause it is vegan, fragrance-free, hypoallergenic, and non-comedogenic, OneLiner aims to be comfortable for daily wear and suitable for those with sensitive skin. It’s also cruelty-free, aligning with ethical beauty choices many shoppers value. The sharpenable wooden format allows you to maintain a precise point for consistent application, whether you’re refining your lip line or drawing a clean lid edge.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePrecision lip liner that defines, shapes, and enhances with a smooth glide\u003c\/li\u003e\n\u003cli\u003eCreamy, non-drying formula enriched with moisture from shea butter and marula oil\u003c\/li\u003e\n\u003cli\u003eSmudge-proof, transfer-resistant color to help keep lipstick or gloss in place\u003c\/li\u003e\n\u003cli\u003eMulti-use capabilities for lips, eyes, and cheeks in a single pencil\u003c\/li\u003e\n\u003cli\u003eVegan, fragrance-free, hypoallergenic, and non-comedogenic for daily comfort\u003c\/li\u003e\n\u003cli\u003eSharpenable wooden pencil for a consistently pointed tip\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eReal-life scenarios you might try with OneLiner:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOutline lips for definition, then use the same pencil to fill in as a matte base for long-lasting lip color.\u003c\/li\u003e\n\u003cli\u003eUse a light touch to define eyes for a monochromatic, coordinated look that’s quick to achieve.\u003c\/li\u003e\n\u003cli\u003eSmile-friendly cheek application by dabbling a touch for a natural, soft flush or playful freckles for charm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn short, OneLiner offers a flexible, skin-friendly option for those who want reliable, buildable color without sacrificing comfort or ethics. Expect a modern matte finish, lasting wear, and the confidence to experiment with simple, cohesive looks.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes OneLiner a multi-use pencil?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It can outline lips, define eyes, and add a touch of cheek color or freckles in one versatile tool.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this formula suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is vegan, fragrance-free, hypoallergenic, and non-comedogenic for daily comfort.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63350680256861,"sku":"B0CCPHFYM2","price":28.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower28-oneliner-chocolate-brown-pencil.jpg?v=1770577593"},{"product_id":"tower-28-oneliner-multi-use-lip-liner-eyeliner-face-pencil-in-pinky-taupe-hydrating-vegan-formula","title":"Tower 28 OneLiner: Multi-Use Lip Liner, Eyeliner \u0026 Face Pencil in Pinky Taupe | Hydrating Vegan Formula","description":"\u003ch2\u003eOneLiner: A Truly Multi-Tasking Pencil\u003c\/h2\u003e\n\u003cp\u003eMeet OneLiner, Tower 28’s versatile, creamy pencil designed to define lips, outline eyes, and even lightly color cheeks with a single tool. The Pinky Taupe shade offers a warm, flattering tone that works across a range of skin tones and lip colors, helping you achieve crisp lines or a diffused, soft look with ease.\u003c\/p\u003e\n\u003cp\u003e crafted with sensitive skin in mind, OneLiner is vegan, cruelty-free, fragrance-free, hypoallergenic, and non-comedogenic. Its lightweight formula combines moisturizing shea butter with marula oil to deliver a smooth, comfortable glide that stays put without feeling heavy or drying.\u003c\/p\u003e\n\u003cp\u003eThe texture is creamy and non-drying, designed to glide on with minimal tug and to maintain lip comfort while helping lipstick or gloss stay defined and feather-free. The finish leans matte, providing long wear and a smudge-proof, transfer-resistant result that can keep up with long days and evenings out.\u003c\/p\u003e\n\u003cp\u003eThink of OneLiner as a true multi-tasker: use it to outline lips, fill them in as an all-over matte base, or softly define eyes for a cohesive, monochromatic look. Its traditional wooden pencil format allows for precise application and easy sharpening to a perfect point every time.\u003c\/p\u003e\n\u003ch3\u003eWhat You Gain with OneLiner\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePRECISION LIP LINER: Classic sharpenable pencil that defines, shapes, and enhances lips with smooth, precise lines.\u003c\/li\u003e\n  \u003cli\u003eCREAMY, NON-DRYING FORMULA: Soft texture enriched with shea butter and marula oil for comfortable, moisturized lips.\u003c\/li\u003e\n  \u003cli\u003eSMUDGE-PROOF COLOR: Transfer-resistant finish helps prevent feathering and extends wear of lipstick or gloss.\u003c\/li\u003e\n  \u003cli\u003eMULTI-USE FOR LIPS, EYES, CHEEKS: Lip liner, eye liner, and cheek color in one pencil for versatile looks.\u003c\/li\u003e\n  \u003cli\u003eVEGAN \u0026amp; SAFE FOR SENSITIVE SKIN: Clean, cruelty-free, hypoallergenic, fragrance-free, and non-comedogenic for daily comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow you wear OneLiner is up to you: crisp, defined edges for a bold lip, a soft, diffused base for a pared-down look, or a subtle eye line to tie a monochrome style together. Keep in mind: results depend on technique, lighting, and the rest of your makeup routine. Enjoy the possibilities without pressure—this pencil is designed to fit into your everyday makeup rhythm.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is OneLiner suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's vegan, fragrance-free, hypoallergenic, and non-comedogenic, designed for daily wear across sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can OneLiner be used for lips, eyes, and cheeks?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. It can outline lips, fill them as a matte base, and softly define eyes or add a cheek tint for a cohesive look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63350684352861,"sku":"B0CCPH8YNC","price":28.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-one-liner-lip-outline.jpg?v=1770577617"},{"product_id":"tower-28-oneliner-rosy-nude-multi-use-lip-liner-eyeliner-hydrating-vegan","title":"Tower 28 OneLiner Rosy Nude – Multi-Use Lip Liner \u0026 Eyeliner (Hydrating, Vegan)","description":"\u003ch2\u003eEffortless definition for lips, eyes, and more\u003c\/h2\u003e\n\u003cp\u003eOneLiner is a creamy, sharpenable pencil designed for sensitive skin. Enriched with hydrating shea butter and marula oil, it glides on with a tug-free feel while helping lines stay crisp all day.\u003c\/p\u003e\n\u003cp\u003eBeyond lips, OneLiner can be used to add definition to the eyes or a touch of color to the cheeks, enabling cohesive monochrome looks with a single pencil.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePRECISION LIP LINER: Classic sharpenable pencil defines, shapes, and enhances lips with smooth lines.\u003c\/li\u003e\n\u003cli\u003eCREAMY, NON-DRYING FORMULA: Moisturizing shea butter and marula oil glide on without tugging.\u003c\/li\u003e\n\u003cli\u003eSMUDGE-PROOF COLOR: Transfer-resistant finish locks color in place and reduces feathering.\u003c\/li\u003e\n\u003cli\u003eMULTI-USE FOR LIPS, EYES, CHEAKS: Create lip lines, define eyes, or add a cheek hue.\u003c\/li\u003e\n\u003cli\u003eVEGAN \u0026amp; SENSITIVE-SKIN SAFE: Fragrance-free, hypoallergenic, and non-comedogenic for daily wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use OneLiner\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSharpen to a precise point and outline lips for crisp definition.\u003c\/li\u003e\n\u003cli\u003eFill in lightly to create a matte base or pair with your favorite lipstick.\u003c\/li\u003e\n\u003cli\u003eGently smudge along the lash line as a soft eye liner for a cohesive look.\u003c\/li\u003e\n\u003cli\u003eApply to cheeks for a subtle, buildable flush when desired.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-world use cases\u003c\/h3\u003e\n\u003cp\u003eIn the morning rush, OneLiner offers a quick, accurate line that dries down to a long-wearing matte finish. On nights out, the transfer-resistant formula helps color stay put while you smile, sip, and chat. When you want a coordinated look, use the pencil on lips and as a soft eye liner for a gentle, monochrome vibe.\u003c\/p\u003e\n\u003cp\u003eDesigned with sensitive skin in mind, the pencil is vegan, fragrance-free, and non-comedogenic, which may give you daily confidence as you experiment with different styles.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes OneLiner suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is vegan, fragrance-free, hypoallergenic, and non-comedogenic for daily comfort.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How can OneLiner be used beyond lip lining?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Outline lips, fill for a matte base, or softly define eyes for a cohesive monochrome look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63350684418397,"sku":"B0CCPGR4MM","price":28.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-oneliner-lip-liner-closeup.jpg?v=1770577617"},{"product_id":"tower-28-shineon-lip-jelly-hydrating-tinted-lip-balm-milky-gloss-in-sesame-mauve-0-13-oz","title":"Tower 28 ShineOn Lip Jelly – Hydrating Tinted Lip Balm + Milky Gloss in Sesame Mauve (0.13 oz)","description":"\u003ch2\u003eShineOn Lip Jelly: hydrating tint with milky gloss\u003c\/h2\u003e\n\u003cp\u003eTower 28 ShineOn Lip Jelly blends the glossy shine you expect from a lip gloss with the comforting feel of a balm. The translucent color, centered on the sesame mauve shade, glides on slowly and evenly, delivering a soft, juicy finish that stays comfortable all day. A five‑oil nourishing blend supports moisture and helps lips feel secret‑soft without a sticky residue.\u003c\/p\u003e\n\u003ch3\u003eWhat makes ShineOn Lip Jelly stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGlossy shine meets balm‑like comfort for a wearable lip experience\u003c\/li\u003e\n  \u003cli\u003eUltra‑wearable colors range from milky nude to juicy sheer tints\u003c\/li\u003e\n  \u003cli\u003eNourishing oil blend includes apricot, castor seed, avocado, rosehip, and raspberry seed oils\u003c\/li\u003e\n  \u003cli\u003eNon‑toxic, vegan and cruelty‑free formulation designed with sensitive skin in mind\u003c\/li\u003e\n  \u003cli\u003eSilky texture that glides on smoothly without pulling or skipping\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe onto bare lips for an instant hydrated sheen\u003c\/li\u003e\n  \u003cli\u003eLayer over your favorite lip color to add depth and milky gloss\u003c\/li\u003e\n  \u003cli\u003eReapply throughout the day to refresh shine and moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal‑world scenarios\u003c\/h3\u003e\n\u003cp\u003eFrom busy mornings to quick video calls or casual outings, ShineOn Lip Jelly adds a subtle tint, a nourishing touch, and a reflective glow without heaviness. The formula aims to be gentle on sensitive lips while delivering noticeable shine and a comfortable feel.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes ShineOn Lip Jelly suitable for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Non-toxic, vegan, and free of irritants—designed with sensitive skin in mind.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply ShineOn Lip Jelly for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Swipe on bare lips or over color to add moisture, shine, and a translucent tint.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63350757392733,"sku":"B0BBH93R65","price":30.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-shineon-lip-jelly-balm-application.jpg?v=1770578175"},{"product_id":"tower-28-shineon-lip-gloss-jelly-hydrating-tinted-lip-balm-wild-raspberry","title":"Tower 28 ShineOn Lip Gloss Jelly Hydrating Tinted Lip Balm Wild Raspberry","description":"\u003ch2\u003eHydration meets high shine in one jelly\u003c\/h2\u003e\u003cp\u003eShineOn Lip Jelly is a hybrid that delivers gloss feel with lip balm comfort. The milky mauve pink wash glides on and leaves lips looking hydrated with a gentle, wearable color.\u003c\/p\u003e\u003cp\u003eThe formula features a nourishing oil blend that includes apricot kernel oil, castor seed oil, avocado oil, rosehip oil and raspberry seed oil. This mix helps lips stay moisturized without a sticky residue.\u003c\/p\u003e\u003cp\u003eWith twelve shades across a spectrum, ShineOn Lip Jelly offers options for many skin tones and occasions, from soft nude pinks to juicy tints. The milky finish blends with lip color or worn alone for a soft glow.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade range\u003c\/strong\u003e twelve wearable hues designed for all skin tones from soft nude pinks to vivid tints\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture\u003c\/strong\u003e non sticky and smooth with a protective glossy finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin friendly\u003c\/strong\u003e non toxic irritant free vegan and cruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to wear and style\u003c\/h2\u003e\u003cp\u003eUse ShineOn on bare lips for a milky color wash, or layer over lipstick to boost shine and hydration. It can also act as a quick lip treatment during a busy day.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWear alone for a subtle daily glow\u003c\/li\u003e\n\u003cli\u003eLayer over your favorite lip color for depth and dimension\u003c\/li\u003e\n\u003cli\u003eTap on the center of lips for a brightened focal point\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy it works for sensitive lips\u003c\/h2\u003e\u003cp\u003eDesigned with sensitive skin in mind, the formula avoids irritants while delivering a high shine finish. The product is vegan and cruelty free, aligning with ethical beauty choices.\u003c\/p\u003e\u003ch2\u003eUsage tips\u003c\/h2\u003e\u003cp\u003eApply with the built in applicator or over balm for an extra dose of moisture. Reapply as needed to maintain hydration and shine throughout the day.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Tower 28 ShineOn Lip Jelly special?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Non sticky gloss balm hybrid with nourishing oils for comfortable wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use ShineOn Lip Jelly for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply on bare lips or over lipstick for a milky tint and extra shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63350790914397,"sku":"B09YGLR27L","price":30.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-shineon-lip-jelly-milky-rose-swatch.jpg?v=1770578475"},{"product_id":"tower-28-shineon-lip-jelly-hydrating-milky-gloss-for-sensitive-lips-rosy-brown-cashew-0-13","title":"Tower 28 ShineOn Lip Jelly – Hydrating Milky Gloss for Sensitive Lips | Rosy Brown Cashew (0.13)","description":"\u003ch3\u003eShineOn Milky Lip Jelly — hydrating glow with balm like comfort\u003c\/h3\u003e\n\u003cp\u003eExperience a milky rosy brown wash that delivers high shine without leaving lips dry or tacky. The Jelly gloss glides on smoothly and feels weightless, offering a comforting balance between color and care. Its non sticky texture invites easy layering, so you can customize your look from natural to polished without fuss.\u003c\/p\u003e\n\u003ch3\u003eShade range that fits every look\u003c\/h3\u003e\n\u003cp\u003eWith 12 ultra wearable shades, this gloss spans the spectrum from milky nude pinks to bright, juicy tints. The soft milky finish catches light for a natural glow and works across a variety of skin tones, making it simple to switch styles from work to weekend.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you might notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNon sticky jelly texture for a smooth glide and lasting comfort\u003c\/li\u003e\n  \u003cli\u003eUltra wearable colors designed to complement many skin tones\u003c\/li\u003e\n  \u003cli\u003eFive nourishing oils help maintain surface moisture without heaviness\u003c\/li\u003e\n  \u003cli\u003eGentle, irritant-free formula that is vegan and cruelty-free\u003c\/li\u003e\n  \u003cli\u003eVersatile wear: bare lips or layered over your favorite lipstick\u003c\/li\u003e\n  \u003cli\u003eLightweight feel that stays comfortable through daily activities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNourishing oils and what they do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApricot kernel oil adds conditioning slip while smoothing the surface\u003c\/li\u003e\n  \u003cli\u003eCastor seed oil helps lock in moisture for a supple feel\u003c\/li\u003e\n  \u003cli\u003eAvocado oil nourishes and softens for lasting comfort\u003c\/li\u003e\n  \u003cli\u003eRosehip oil provides vitamins and antioxidants to support lip health\u003c\/li\u003e\n  \u003cli\u003eRaspberry seed oil adds a protective layer with a subtle light aroma\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eSwipe ShineOn Lip Jelly over bare lips for a hydrated milky glow, or apply on top of lipstick to refresh color and add shine. Reapply as needed for ongoing comfort and a luminous finish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ShineOn Lip Jelly suitable for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is designed for sensitive skin, with a non-toxic, irritant-free formula, and it is vegan and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Tower 28 ShineOn Lip Jelly?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to bare lips or over your preferred lip color for hydration, shine, and a milky finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63350791012701,"sku":"B09YG6F3VR","price":30.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-shineon-lip-jelly-rosy-brown-jar.jpg?v=1770578475"},{"product_id":"tower-28-shineon-lip-jelly-hydrating-milky-lip-gloss-for-sensitive-lips-12-shades-0-13-oz","title":"Tower 28 ShineOn Lip Jelly – Hydrating Milky Lip Gloss for Sensitive Lips, 12 Shades | 0.13 oz","description":"\u003cp\u003eMeet Tower 28 ShineOn Lip Jelly, a hydrating tinted lip balm that doubles as a milky gloss. The rosy pink shade glides on with a soft, plush feel, delivering color without a heavy, sticky grip. Lips stay moisturized through the day thanks to a thoughtful blend of nourishing oils that balance feel and shine.\u003c\/p\u003e\n\u003ch2\u003eWhy shoppers love ShineOn Lip Jelly\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-sticky jelly texture provides high shine without a tacky afterfeel\u003c\/li\u003e\n  \u003cli\u003eUltra-wearable color range with 12 shades designed to flatter a broad spectrum of skin tones\u003c\/li\u003e\n  \u003cli\u003eNourishing oils including apricot kernel, castor, avocado, rosehip, and raspberry seed oils help maintain lip moisture\u003c\/li\u003e\n  \u003cli\u003eGentle on sensitive skin, vegan, and cruelty-free for peace of mind in daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis lip jelly is crafted for everyday rituals, blending balm-like comfort with the glow of a gloss. The five-oil blend supports hydration while keeping a lightweight, comfortable feel that won’t weigh lips down as you go about your day.\u003c\/p\u003e\n\u003ch2\u003eHow to wear ShineOn Lip Jelly\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eWear on bare lips for a milky pink wash that enhances your natural tone\u003c\/li\u003e\n  \u003cli\u003eLayer over your favorite lipstick to add dimension and a lush, high-shine finish\u003c\/li\u003e\n  \u003cli\u003eReapply throughout the day to refresh brightness and hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eShade versatility is a key draw: a subtle nude pink works for work days, while brighter pinks offer a playful pop for evenings. Each tube is compact (0.13 oz), making it easy to keep on hand for quick touch-ups. Designed with sensitive lips in mind, this gloss aims to be a reliable, everyday option that blends care with color.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes ShineOn Lip Jelly different from standard lip gloss?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It pairs balm-like comfort with high shine in a non-sticky jelly formula, plus nourishing oils.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ShineOn Lip Jelly suitable for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's designed for sensitive skin, vegan, and free from irritants, suitable for daily wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63355324334429,"sku":"B09KYCXTNY","price":30.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-shineon-lip-jelly-milky-rosy-pink.jpg?v=1770613750"},{"product_id":"tower-28-shineon-lip-jelly-xoxo-hydrating-lip-balm-sheer-gloss-0-13-oz","title":"Tower 28 ShineOn Lip Jelly XOXO – Hydrating Lip Balm \u0026 Sheer Gloss (0.13 oz)","description":"\u003ch2\u003eShineOn Lip Jelly: a hydrating, non-sticky glow\u003c\/h2\u003e\n\u003cp\u003eTower 28 ShineOn Lip Jelly blends the comforting feel of a lip balm with the luminous finish of a gloss. The XOXO shade is a sheer pink that adapts to your natural lip tone, delivering a soft wash of color while helping lips stay hydrated. The non-sticky jelly texture feels lightweight, so you can wear it all day without the heavy gloss sensation.\u003c\/p\u003e\n\u003cp\u003eDesigned with sensitive lips in mind, this gloss is non-toxic and irritant-free, crafted to be gentle on delicate skin. It is also vegan and cruelty-free, aligning with mindful beauty choices that consumers often seek in daily routines. The formula includes a nourishing oil blend that contributes to a plush, comfortable feel rather than a tacky finish, making it suitable for everyday wear, office days, or post-workout touchups.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating, milky color that adds dimension without drying lips\u003c\/li\u003e\n  \u003cli\u003eNon-sticky, comfortable wear that keeps color lively\u003c\/li\u003e\n  \u003cli\u003eNourishing oils provide conditioning properties for soft lips\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eShade range and wearability\u003c\/h3\u003e\n\u003cp\u003eAcross 12 adaptable shades, ShineOn Lip Jelly covers a spectrum from milky nude pinks to brighter juicy tints. Each shade is designed to pair with a variety of skin tones while maintaining a sheer, buildable color that can be worn alone or layered over lipstick.\u003c\/p\u003e\n\n\u003ch3\u003eNourishing formulation\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eA blend of apricot kernel, castor seed, avocado, rosehip, and raspberry seed oils supports hydration and a supple feel\u003c\/li\u003e\n  \u003cli\u003eThe oil mix works with the jelly gloss to create a comfortable barrier without a sticky residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply on bare lips for a quick glow, or layer over your favorite lip color to intensify shine and hydration. Reapply as needed to refresh color and moisture throughout the day.\u003c\/p\u003e\n\n\u003ch3\u003eWhy it works for you\u003c\/h3\u003e\n\u003cp\u003eIf you value a lip product that hydrates, adds a sheer glow, and respects sensitive skin, ShineOn Lip Jelly offers a versatile option. Its vegan and irritant-free approach makes it a thoughtful addition to a daily routine, while the lightweight finish invites comfortable wear in any setting.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Tower 28 ShineOn Lip Jelly special?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A milky, rosy brown gloss that hydrates with a non-sticky feel and sheer color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lip gloss suitable for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is designed for sensitive skin, vegan, irritant-free, and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63355334033757,"sku":"B08L1BBKLF","price":30.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-shineon-lip-jelly-milky-rosy-brown.jpg?v=1770614099"},{"product_id":"tower-28-shineon-clear-lip-gloss-jelly-hydrating-lip-balm-gloss-for-sensitive-lips","title":"Tower 28 ShineOn Clear Lip Gloss Jelly – Hydrating Lip Balm \u0026 Gloss for Sensitive Lips","description":"\u003ch2\u003eMeet ShineOn Clear Lip Gloss Jelly\u003c\/h2\u003e\n\u003cp\u003eTower 28 ShineOn Clear Lip Gloss Jelly blends the glossy allure of a lip gloss with the comforting feel of a balm, delivering a translucent wash of color that enhances your natural lip tone. The lightweight, non-sticky formula glides on smoothly and remains comfortable as you go about your day, offering a hydrating boost without heaviness.\u003c\/p\u003e\n\u003cp\u003eIn real-life routines, this gloss jelly holds up from morning errands to evening plans, providing a polished look that feels gentle on the lips. The blend is designed to be suitable for sensitive skin, aiming to strike a balance between shine, moisture, and everyday wear. It’s a versatile option for those who want a quick, fresh finish without sacrificing comfort or color clarity.\u003c\/p\u003e\n\u003ch3\u003eWhat makes ShineOn different\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGlossy finish with balm-like comfort and lightweight slip\u003c\/li\u003e\n\u003cli\u003eTranslucent color that complements a wide range of skin tones\u003c\/li\u003e\n\u003cli\u003eNon-sticky texture designed for comfortable all-day wear\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty-free, and free from common irritants\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients that nourish\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApricot oil for silky glide and smooth application\u003c\/li\u003e\n\u003cli\u003eCastor seed oil for lasting moisture and slip\u003c\/li\u003e\n\u003cli\u003eAvocado oil for conditioning hydration\u003c\/li\u003e\n\u003cli\u003eRosehip oil for a soft, comforting feel\u003c\/li\u003e\n\u003cli\u003eRaspberry seed oil for natural protection and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to wear\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSwipe on bare lips for a glassy, translucent shine that pairs with natural makeup\u003c\/li\u003e\n\u003cli\u003eLayer over lipstick to add dimension without dulling color\u003c\/li\u003e\n\u003cli\u003eReapply through the day to refresh hydration and maintain a comfortable glow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for sensitive lips seeking a gentle, non-irritating formula\u003c\/li\u003e\n\u003cli\u003eAnyone wanting a high-shine gloss without heavy tack\u003c\/li\u003e\n\u003cli\u003eShades range from milky nude to juicy sheer tints for versatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCare and safety\u003c\/h3\u003e\n\u003cp\u003eFormulated with a focus on non-toxic practices, this gloss is designed to be safe for delicate skin while remaining vegan and cruelty-free. It’s presented as a thoughtful daily lip care option that respects your routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ShineOn Clear Lip Gloss Jelly suitable for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s designed with sensitive skin in mind and is vegan and cruelty-free, aiming to minimize irritants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do you use ShineOn Clear Lip Gloss Jelly?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Swipe on bare lips or over lipstick to add hydrating shine with a translucent color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63355334132061,"sku":"B08L186PH4","price":30.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-shineon-clear-lip-gloss-jelly-packaging.jpg?v=1770614098"},{"product_id":"tower-28-lipsoftie-tinted-lip-balm-treatment-hydrating-glossy-balm-overnight-lip-mask-confetti-cake-0-38-oz","title":"Tower 28 LipSoftie Tinted Lip Balm Treatment – Hydrating Glossy Balm + Overnight Lip Mask (Confetti Cake, 0.38 oz)","description":"\u003ch2\u003eA hydrating, color-rich lip care that blends the best of a balm and a mask\u003c\/h2\u003e\u003cp\u003eTower 28 LipSoftie delivers a cushiony, non-sticky feel with a dewy finish and a sheer wash of lavender-tinged pink. This treatment works like a lip mask by providing intense hydration and comfort, while also offering a light tint that suits everyday wear. It’s designed for sensitive lips, with a focus on gentle care and lasting moisture rather than heavy color or fragrance.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat to expect from LipSoftie\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClinically proven lip treatment that aims to hydrate deeply and reduce discomfort for dry or chapped lips\u003c\/li\u003e\n\u003cli\u003eCushiony soft texture that glides on smoothly, never waxy or sticky, with a soft glossy look\u003c\/li\u003e\n\u003cli\u003eSheer lavender pink color infused with food-grade flavors, providing a delicate, sweet note without artificial additives\u003c\/li\u003e\n\u003cli\u003eFlavors are fragrance-free to help prevent drying and irritation, supporting comfortable wear for sensitive skin\u003c\/li\u003e\n\u003cli\u003eDermatologist-tested and recognized by the National Eczema Association for a mild, gentle approach to lip care\u003c\/li\u003e\n\u003cli\u003eOvernight hydration option that may help with dry lips by delivering moisture while you rest\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use and who may benefit\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply generously for hydrated, smooth lips any time of day\u003c\/li\u003e\n\u003cli\u003eWear overnight as a nourishing lip mask for deeper hydration\u003c\/li\u003e\n\u003cli\u003eSafe for sensitive lips and easy to incorporate into a daily routine\u003c\/li\u003e\n\u003cli\u003eAvailable in multiple flavors, including Confetti Cake, Vanilla, Watermelon Kiwi, and more, all fragrance-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eNote: Benefits described here reflect the product’s stated design and testing; individual results may vary. This description aims to present possibilities based on the data provided, not guarantees.\u003c\/em\u003e\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is LipSoftie suitable for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is dermatologist-tested and designed for sensitive lips, with fragrance-free flavors to reduce irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use LipSoftie for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply generously for hydration anytime, and use overnight as a nourishing lip mask.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63355353334109,"sku":"B0F1DC3ZF9","price":30.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-lipsoftie-confetti-cake-tinted-lip-balm-tube.jpg?v=1770614615"},{"product_id":"tower-28-oneliner-multi-use-lip-liner-eyeliner-for-sensitive-skin-taupey-brown","title":"Tower 28 OneLiner: Multi-Use Lip Liner \u0026 Eyeliner for Sensitive Skin — Taupey Brown","description":"\u003cp\u003eOneLiner Multi Lip Liner from Tower 28 redefines what a pencil can do. This creamy, wedge-shaped tool blends a hydrating base with rich pigment to deliver precise lines that feel light on contact. The formula glides on smoothly, never dragging, and helps lips stay comfortable as color settles in for the day. While designed for sensitive skin, the pencil remains versatile enough to create sharp outlines or softly diffused shapes. The finish is transfer resistant, helping your chosen shade stay in place through everyday moments and evening plans alike.\u003c\/p\u003e\n\u003cp\u003eBuilt with skin-friendly care in mind, OneLiner avoids common irritants. It is vegan, cruelty-free, fragrance-free, hypoallergenic, and non-comedogenic, making daily wear a confident choice for many skin types without compromising comfort.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePRECISION LIP LINER with a crisp edge that can be sharpened to your perfect point\u003c\/li\u003e\n  \u003cli\u003eCREAMY, NON-DRYING FORMULA enriched with shea butter and marula oil for a gentle, moisture-aware glide\u003c\/li\u003e\n  \u003cli\u003eSMUDGE-PROOF COLOR that stays put and helps prevent feathering or transfer\u003c\/li\u003e\n  \u003cli\u003eMULTI-USE FOR LIPS, EYES, CHEEKS; outline lips, fill as a matte base, or softly define eyes\u003c\/li\u003e\n  \u003cli\u003eVEGAN \u0026amp; SAFE FOR SENSITIVE SKIN: fragrance-free, hypoallergenic, cruelty-free, and non-comedogenic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life use ideas\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eOutline and fill lips for a long-wearing matte base that pairs with nearly any lipstick shade\u003c\/li\u003e\n  \u003cli\u003eSmudge a soft edge for a natural, everyday lip with subtle depth\u003c\/li\u003e\n  \u003cli\u003eUse as an eyeliner to create a tonal, monochromatic look that matches your lip color\u003c\/li\u003e\n  \u003cli\u003eTap onto cheeks for a hint of natural color when you want a cohesive, single-tone vibe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTraditional wooden pencil allows for precise control. Sharpen to your preferred point for crisp edges or soft blends.\u003c\/p\u003e\n\u003ch3\u003eTexture and wear\u003c\/h3\u003e\n\u003cp\u003eThe pencil combines a creamy, comfortable texture with a transfer-resistant finish. Pair it with glosses or lipsticks to minimize feathering while maintaining hydration.\u003c\/p\u003e\n\u003ch3\u003eSkin-friendly design\u003c\/h3\u003e\n\u003cp\u003eClean formulas and cruelty-free testing emphasize daily-use comfort, especially for sensitive skin, so you can enjoy a versatile tool without worry.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes OneLiner suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: OneLiner is vegan, fragrance-free, hypoallergenic, cruelty-free, and non-comedogenic for daily use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How can OneLiner be used beyond lip lining?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Outline lips, fill in as a matte base, or define eyes for a cohesive monochrome look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63355358642525,"sku":"B0DTP9NJHS","price":28.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower-28-oneliner-lip-liner-precision-tip.jpg?v=1770614768"},{"product_id":"tower-28-oneliner-multi-use-lip-eye-pencil-hydrating-vegan-formula-with-shea-butter-in-warm-rose","title":"Tower 28 OneLiner Multi-Use Lip \u0026 Eye Pencil – Hydrating Vegan Formula with Shea Butter in Warm Rose","description":"\u003ch2\u003eMeet OneLiner: a versatile, skin-friendly multi-use pencil\u003c\/h2\u003e\n\u003cp\u003eTower 28 OneLiner is designed to define lips, shape eyes, and add a touch of color to the cheeks with a single, creamy pencil. The formula glides on smoothly, thanks to moisturizing shea butter and marula oil, delivering rich pigment that wears comfortably without drying or tugging at the skin. It isn’t just about lining; it’s about a lightweight, flexible feel that helps you create crisp definition or a softly diffused look with ease.\u003c\/p\u003e\n\u003cp\u003eCreated with sensitive skin in mind, OneLiner is vegan, cruelty-free, fragrance-free, hypoallergenic, and non-comedogenic. This means you can reach for it daily with confidence, whether you’re outlining lips, adding touch-up color to the lids, or waking up a monochrome look using the same pencil for lips, eyes, and cheeks. The finish is matte and long-wearing, with a transfer-resistant design that helps color stay in place through busy days and evenings.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePRECISION LIP LINER: Classic sharpenable lip liner that defines, shapes, and enhances lips with smooth, precise lines.\u003c\/li\u003e\n  \u003cli\u003eCREAMY, NON-DRYING FORMULA: Soft, comfortable texture with moisturizing shea butter and marula oil glides on without tugging or dragging, keeping lips defined without dryness.\u003c\/li\u003e\n  \u003cli\u003eSMUDGE-PROOF COLOR: Transfer-resistant formula locks lip color in place, prevents feathering, and extends the wear of lipstick or gloss.\u003c\/li\u003e\n  \u003cli\u003eMULTI-USE FOR EYES LIPS CHEEKS: Perfect as a lip liner to contour lips, an eyeliner to define eyes, or a blush to add color to cheeks or to add some freckles!\u003c\/li\u003e\n  \u003cli\u003eVEGAN \u0026amp; SAFE FOR SENSITIVE SKIN: Clean, cruelty-free, hypoallergenic, fragrance-free, and non-comedogenic formula designed for daily comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWays to use OneLiner\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eOutline lips for crisp definition, then fill in for an all-over matte base.\u003c\/li\u003e\n  \u003cli\u003eDefine eyes as a precise eyeliner for a controlled, soft line.\u003c\/li\u003e\n  \u003cli\u003eLightly tap onto cheeks for a natural tint or playful freckles for a whimsical touch.\u003c\/li\u003e\n  \u003cli\u003eBlend with a fingertip or brush to soften edges for a diffused finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade spotlight: Warm Rose\u003c\/h3\u003e\n\u003cp\u003eWarm Rose is a lip-flattering shade that pairs well with nude, pink, and berry tones. The matte finish reads modern and cohesive whether you’re creating a crisp lip line or using OneLiner as a buildable base. The color adapts to different skin tones, offering a versatile option for daily wear and evening looks alike.\u003c\/p\u003e\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cp\u003eMorning routine: A single pencil creates a quick, polished look for work or school when you want defined lips with subtle eye definition in one easy step.\u003c\/p\u003e\n\u003cp\u003eEvening out: Build a stronger lip line and keep the rest of the look soft; the transfer-resistant finish helps color stay in place through meals and conversations.\u003c\/p\u003e\n\u003ch3\u003eCare and wear\u003c\/h3\u003e\n\u003cp\u003eThe traditional wooden pencil is easy to sharpen to your preferred point, ensuring precise application every time. Pair OneLiner with your favorite lipstick or gloss to help edges stay neat and color locked in place all day.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is OneLiner suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It features vegan, fragrance-free, hypoallergenic, non-comedogenic formula for daily comfort.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use OneLiner for more than lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. It can function as an eyeliner, a soft cheek tint, or a minimalist monochrome accent.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63355358839133,"sku":"B0DTNZ35V3","price":28.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower28-one-liner-lips-swatch.jpg?v=1770614767"},{"product_id":"tower-28-oneliner-multi-use-lip-liner-eyeliner-for-sensitive-skin-matte-finish","title":"Tower 28 OneLiner - Multi-Use Lip Liner \u0026 Eyeliner for Sensitive Skin, Matte Finish","description":"\u003ch2\u003eOneLiner: A Creamy, Multi-Tasking Pencil\u003c\/h2\u003e\n\u003cp\u003eMeet OneLiner, a creamy lip pencil that doubles as an eyeliner and a soft blush base. Its lightweight formula includes hydrating shea butter and marula oil, delivering a smooth, tug-free glide that defines with control while keeping lips comfortable. The pigment payoff is richly saturated, and the transfer-resistant finish helps color stay in place through busy days and lively nights. Built for everyday routines, OneLiner balances color payoff with a gentle touch, so you can experiment with looks without sacrificing comfort.\u003c\/p\u003e\n\u003cp\u003eDesigned with sensitive skin in mind, OneLiner is vegan, cruelty-free, fragrance-free, hypoallergenic, and non-comedogenic. This means daily wear is possible with confidence for many users who seek clean beauty without compromise. The traditional wooden pencil allows precise application, letting you sharpen to a fine point for crisp lines or soften the edge for a diffused effect. With careful use, you can guide color across lips, define the lash line, or lightly color the cheeks for a cohesive, monochromatic vibe.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes OneLiner versatile\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePRECISION LIP LINER: Defines, shapes, and enhances lips with smooth, crisp lines.\u003c\/li\u003e\n  \u003cli\u003eCREAMY, NON-DRYING FORMULA: Moisturizing shea butter and marula oil glide on without tugging, keeping lips hydrated.\u003c\/li\u003e\n  \u003cli\u003eSMUDGE-PROOF COLOR: Transfer-resistant finish locks color in place and reduces feathering.\u003c\/li\u003e\n  \u003cli\u003eMULTI-USE FOR EYES, LIPS, CHEEKS: Outline lips, define eyes, or add a touch of color to cheeks for cohesive looks.\u003c\/li\u003e\n  \u003cli\u003eVEGAN \u0026amp; SAFE FOR SENSITIVE SKIN: Clean, fragrance-free, hypoallergenic, and non-comedogenic for daily comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use for everyday looks\u003c\/h3\u003e\n\u003cp\u003eStart with a precise lip line, then use the pencil to fill for a soft matte base. For eyes, apply a subtle line at the lash line and blend for a gentle definition. A light dash on the apples of the cheeks creates a coordinated, low-key glow when you want a monochrome finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOutline lips for definition, then fill for an all-over matte effect.\u003c\/li\u003e\n  \u003cli\u003eUse as a soft eyeliner to frame the eyes without heaviness.\u003c\/li\u003e\n  \u003cli\u003eLightly dust on cheeks for a hint of color that ties the look together.\u003c\/li\u003e\n  \u003cli\u003eSharpen to a fine point for precision or blur the edge for a diffused finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cp\u003eWhether you’re hustling through a busy workday or heading to an evening event, OneLiner adapts. Its comfortable texture keeps lips hydrated, while the color stays put from coffee breaks to after-darks. The multi-use design helps you experiment with a cohesive, low-maintenance look without carrying multiple pencils.\u003c\/p\u003e\n\n\u003ch3\u003eKey takeaways\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan, fragrance-free and hypoallergenic for sensitive-skin routines.\u003c\/li\u003e\n  \u003cli\u003eTransfer-resistant finish helps color stay where you intend.\u003c\/li\u003e\n  \u003cli\u003eOne pencil supports lips, eyes, and cheeks for streamlined makeup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is OneLiner suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is vegan, fragrance-free, and hypoallergenic, designed for daily wear with comfort.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How can I use OneLiner for a multi-use look?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Outline lips, fill as a matte base, or softly define eyes for a cohesive monochrome look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":63355359854941,"sku":"B0DTNYQKQX","price":28.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/tower28-one-liner-lip-pencil-closeup.jpg?v=1770614789"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/collections\/tower-28-mini-lil-softies-watermelon-kiwi-lipsoftie.jpg?v=1788118876","url":"https:\/\/britishharmonia.co.uk\/collections\/tower-28-uk.oembed","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}